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Our client is looking for a Customer Marketing Specialist to support the Customer Marketing Manager in developing and executing innovative business development initiatives. Your focus will be on trade and retail marketing strategies that enhance customer loyalty and drive profitable sales growth.

Client Details

Our client is a leading global manufacturer in what they do and who known for innovation, safety, and performance. With cutting-edge technology and a strong focus on sustainability.

Description

Develop and implement industry-leading business development and trade activation initiatives to support key retailers and drive mutual sales growth

Collaborate with the sales team to execute B2B and B2B2C initiatives (online and offline) for key product segments

Identify and propose affinity marketing opportunities aligned with the company's brand values to support customer business growth

Assist in planning and executing marketing activities and events for key retailers

Support the implementation and review of business development and trade activation strategies for selected customers

Develop impactful POS materials, merchandise, and branding for retail and product categories

Ensure all Customer Marketing initiatives are integrated into internal communication plans

Work indirectly with customers through account managers, providing guidance and support in executing business development solutions

Collaborate with marketing teams to ensure a cohesive and integrated approach

Work with the BI Analyst to assess the effectiveness of customer marketing activities and monitor competitor strategies

Manage budgets set by the Customer Marketing Manager, ensuring cost-effectiveness

Oversee external agencies, including briefing, performance tracking, and service level measurement

Monitor and evaluate the success of customer marketing activities using agreed KPIs

Ensure consistent application of the brand identity

Profile

Professional qualification in marketing or a related field (preferred)

Strong understanding of the full marketing mix

Experience in B2B and B2B2C retail/trade marketing

Proven background in customer marketing and business development

Experience in agency management or working within an agency environment

Excellent English communication skills (written and verbal) with strong attention to detail

Up-to-date knowledge of marketing trends and best practices

Ability to manage multiple projects and workstreams simultaneously

Proactive, innovative, and able to take initiative

Job Offer

Competitive Basic Salary
Bonus Scheme

25 Days Holiday

Private Heath Care

Pension Contribution

Gym on site, subsidised canteen

On-site parking