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Marketing Executive

Location: Coleford, Gloucestershire
Hours: Monday to Friday, 08:30 - 17:00 (1-hour lunch break)
Salary: Competitive Salary

Job Description

Our client is seeking a creative and driven Marketing Manager to work closely with the team and assist in maximising the company’s digital presence across markets and sectors.

Key Responsibilities of a Marketing Executive

* Manage marketing digital assets and platforms.

* Support the Marketing Manager in implementing marketing campaigns and activities.

* Enhance brand awareness across markets and sectors.

* Collaborate with internal teams to gather technical, case study, and marketing content to support campaigns, events, and trade shows.

* Write and develop engaging, technical, and creative content for both online and print media, including photos, videos, graphics, and animations.

* Update and maintain the internal Marketing Hub.

* Manage social media channels and the website to boost audience engagement, in alignment with the marketing plan.

* Assist in organising exhibitions and events, with occasional support at trade shows on location.

* Work with external agencies and the Marketing Manager to support campaigns and generate analytic reports.

* Conduct research and monitor competitor marketing activities.

* Research advertising and marketing opportunities.

* Identify promotional opportunities (exhibitions, sponsorships, and advertising leads) and implement them.

* Liaise with external printers, designers, and other suppliers.

Key Skills of a Marketing Executive

* Recognised marketing or business qualifications.

* Extensive knowledge of CMS – WordPress (for daily content management).

* Experience in digital promotional campaigns, including campaign management and performance measurement.

* Strong understanding of digital and social marketing best practices.

* Proficiency in MS Office, including Word, Excel, and PowerPoint.

* Proficiency in Canva or similar design tools.

* Knowledge of basic video production, photo editing, animations, and graphics.

* Business savvy and commercially aware.

* Excellent copywriting, editing, and proofreading skills for both online and print.

* Strong communication skills.

* Ideally, experience in B2B marketing.

* Excellent time management and organisational skills.

* Strong interpersonal and customer-facing skills.

* Can-do attitude with a commitment to delivering results.

To be considered for this role, apply now or get in touch with Katie Tyrrell at First Base Employment