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Our client, an innovative player in the FMCG industry, is looking for a TikTok Shop Marketing Manager to join their dynamic team. This role will see you overseeing the full spectrum of TikTok Shop operations, from content creation to live streaming, while also managing the technical aspects of the shop to drive sales and customer engagement.

Title: TikTok Shop Marketing

Salary: £42,000 - £44,000

Location: Windsor with hybrid working

Key Responsibilities:

Develop and execute engaging content strategies for TikTok Shop that resonate with target audiences and up to date consumer trends
Create TikTok video and livestream content, as well as adverts and promotional materials that align with the brand guidelines, identity and values
Plan, host, and optimise live streaming events to engage users, drive sales, and increase brand visibility
Experiment with new AI technologies and collaborate with influencers to enhance live-streaming initiatives
Oversee the technical side of the TikTok Shop, ensuring seamless product listings, optimised checkout/ click to buy processes, and integration with backend systems
Ensure all TikTok Shop product information is up-to-date and that the shop runs efficiently
Analyse TikTok Shop performance metrics such as engagement rates and sales conversions to continuously improve content, live streams, and TikTok Shop functionalities
Manage budgets, timelines, and resources for all digital initiatives
Partner with internal teams such as sales, e-commerce, and PR to align on marketing initiatives, promotions, and campaigns that drive traffic and sales on TikTok

Required Skills & Experience:

Proven experience in managing TikTok Shop accounts
Strong understanding of TikTok as a platform, including best practices for content creation, trends, and live streaming
A background in FMCG or consumer-facing brands is highly desirable
Excellent project management skills and the ability to work across multiple teams
Proficiency with analytics tools and a data-driven approach to decision-making
Creative mindset with the ability to develop fresh, innovative ideasHuntress Search Ltd acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK