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Overview: The Trade Account Manager is responsible for developing and executing tactical initiatives to drive growth and deepen relationships with key national/regional/independent trade accounts. This role focuses on mutual benefit activities, enhancing merchant development, and delivering value driven account management.

Working closely with the Head of Trade (Key Accounts), the Trade Account Manager will utilise trading/campaign plans, drive primary positioning, target regional competitor conversions, and increase stockholding across merchant networks. In addition to strengthening customer relationships, the role ensures internal collaboration to align sales strategies with tactical trading plans to win in the open specification and OTC space, driving sustainable revenue growth and market expansion.

Key Responsibilities:

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Develop and maintain strong relationships with assigned accounts to understand their business needs and objectives.

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Act as the joint primary point of contact for key trade customers, addressing inquiries and resolving issues promptly.

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Build and strengthen relationships with key regional managers, buying group members, and influential stakeholders within assigned groups.

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Represent the business at relevant customer conferences and industry events, ensuring a strong brand presence.

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Deliver professional and engaging presentations to groups/branches to promote products, services, and brand values to new and existing customers.

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Collaborate with the Head of Trade to implement and execute tactical account plans to achieve sales targets and maximise revenue growth.

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Identify new business opportunities within existing accounts (SOM and SOW gains), leveraging upselling and cross selling initiatives to expand market share.

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Optimise F2F meetings (quantity and quality) to enhance stocking depth, branch compliance, and market penetration across the regional customer base.

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Regularly feedback insights on customers and competitors to provide insights to the wider trade team.

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Analyse sales data and market insights to inform business decisions and drive tactical direction/course correction.

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Maintain accurate records of sales activity, opportunities, and performance KPIs via Genvue (CRM system)

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Help deliver cost price increase implementations in line with business strategies while maintaining constructive customer relationships.

Skills & Requirements:

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Customer Management experience within the builders and plumbers’ merchant industry.

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Proven track record in delivering sales growth and exceeding performance KPIs.

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Experience in executing customer trading terms and implementing joint sales growth initiatives.

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Demonstrated success in attending customer conferences and representing a brand at industry events.

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Strong Salesforce CRM and Microsoft 365 skills.

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Proficiency in excel, reporting, and presentation delivery.

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Strategic thinker with exceptional communication and interpersonal skills.

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Self-starter with hunger and passion to succeed in a competitive market.

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Full UK driving license with the ability to travel daily to various sites as required.

Working Hours & Benefits:

Monday - Friday, remote working with travel to site when required

25 days holiday

Company Car

Bonus

Contributory pension scheme - matched up to 8%

Save as you earn Sharesave Scheme

Life assurance (linked to pension scheme membership)

Free flu vouchers

Various health & wellbeing initiatives including complimentary occupational health on-site physiotherapy and counselling services

Staff discount on all Genuit Group products