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Gleeson Recruitment Group are pleased to be working with a leading service led business who operate nationally to recruit for a Senior Regional Marketing Manager. In this role you will report to a Head of Marketing and manage a marketing team to deliver change and transformation to this renowned business.

Job title: Senior Regional Marketing Manager

Location: West Midlands / Birmingham

Salary: £60,000 - £70,000

Contract: Full time, permanent, hybrid in office once a month (some travel to franchises required)

Start date: September - December 2024

The role:

This dynamic role will be responsible for providing marketing strategy, planning and support, and team management across a dedicated region.

The role involves collaborating with multiple business units within the organisation to define, develop, and implement a centralised marketing strategy with clear, measurable targets and data insight-led activities. As part of a collaborative central team, you'll work closely with stakeholders to develop plans that execute the marketing strategy and achieve business goals.

Requirements:

Work alongside the team and other marketing members to develop short and long-term marketing strategies.
Take ownership of and implement the annual marketing plan and strategy for the region with support from the marketing manager and marketing executive - translating goals and objectives into actionable and measurable marketing plans and strategies based on data insights.
Manage, grow, and develop the team.
Collaborate with the team on campaign development and ensure sign-off from all relevant stakeholders.
Work with the Digital team to identify focus areas for the marketing plan across all digital channels. Monitor and report on results and trends to inform short and long-term strategies.
Collaborate with the Brand team and creative agencies to ensure consistency across all platforms and channels.
Lead certain central projects to ensure all channels are maximised and have a clear ROI.
Work with the communications team to ensure marketing focuses are communicated and implemented in line with the marketing strategy and plan in place.
Maintain key stakeholder communication and management at all times.
Use various reporting tools to monitor and report periodically on performance against marketing metrics.
Perform any other duties as required.

Candidate Criteria:

Proven marketing management experience
Experience in a multi-site operational business
Commercially minded marketing experience with data-driven results
Experience in developing and managing brand guidelines
Strong stakeholder management and relationship-building skills across the business
Experience in developing clear and consistent messaging and client journeys
Experience working collaboratively across a wider business group
Experience in a similar industry
Events lead for a large organisation
Knowledge of relationship management
Understanding of B2B and B2C market dynamics and customer journeys
Understanding of service sectors
Commercial background
Experience with events systems/software

Please apply for more information

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