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Are you a CRM Marketer full of ideas and passion? Are you looking to make your mark in a start-up environment? This role could be for you.

We are looking for an energetic CRM Campaign Manager to join the Brand and Marketing team. You’ll be working alongside the wider Go to Market, Creative, Tech, Customer Service and Commercial teams to develop and deliver performance-driven CRM campaign activity for the EON Next and Sainsbury’s Energy brands. Successful candidates will own end-to-end CRM campaigning, identifying business objectives, developing CRM marketing strategy and fulfilling communications planning with creative assets by working with our internal creative studio. Channels span across own media such as website, email, DM or SMS, with direct responsibility for email deployment and optimisation of customer journeys. The role might entail paid media channel campaigning, which is managed with our in-house media team. Candidates require a strong understanding of data to successfully own audience segmentation, campaign set-up and analytics against a performance-driven weekly reporting cadence.

Your proactivity will allow you to play a key role in delivering business goals - across our government mandated smart meter adoption targets or our cross-selling commercial targets. You’ll need proven experience managing end to end CRM campaigns, across data, communications planning, marketing strategy, creative asset production, fulfilment and project and stakeholder management. Your challenger mindset means you’ll continuously seek insights to test and optimise campaigning metrics.

Here’s a taste of what you’ll be doing

Identify business goals through cross-functional team collaboration

Define CRM campaign KPIs, marketing strategy and communication plans

Leverage insights and data to build customer-centric strategy, using tools such as Tableau, GWI and by engaging with regular research outputs

Plan, implement and optimise adequate customer journeys across web/app, customer service and an active line of communication into third-party post-sales fulfilment capabilities

Coordinating with in-house studio to fulfil campaign creative requirements

Develop project timelines, handling stakeholder approvals

Set-up, deploy and optimise email and SMS campaigns using CRM management tooling including accurate data imports

Fulfil DM management with third-party print house

Monitor campaign performance and optimisations daily, and provide official wider stakeholder updates on a weekly basis

Handle campaign outputs in GDPR and ASA compliant manner

Manage risk assessment of all marketing materials, leverage REGs and legal teams where required and log a transparent trail of approvals

Champion brand metrics and brand consistency across all outputs

In collaboration with internal media team, develop adequate paid media support for campaigns when necessary including budget management

Optimise customer segmentation data, behavioural triggers and creative towards conversion over time

Are we a match?

We’re looking a CRM Campaign Manager with the following experience and skills;

Demonstrated CRM Campaign Management experience

Ability to develop campaign strategy and successful customer journeys

Ability to create copy following the brand guidelines and tov

Proven experience building templates on HTML

Experience in performance-driven campaigning

Highly operational, with an ability to handle multiple stakeholders

Proven experience leading creative and campaign outputs

Digitally minded with the ability to work with automated marketing software solutions including; building workflows and segmentation

Ability to leverage data to maximise campaign performance and strategy

Experience with changing priorities and fast-paced working environments

Proven experience reporting on campaign performance and recommend improvements

Implementing brand TOV with consistency

Willingness to challenge and think outside the box

Excellent attention to detail

Ability to work with autonomy

Experience with start-up brand and/or sub-brand beneficial

Applicants must include a covering letter that answers the following questions:

* Do you have experience building templates on HTML? How many years?

* Can you write your own emails and comms?

* Do you have copywriting experience? How many years?

* Earliest day you can be available.

Here’s what else you need to know

Closing date – Friday 12tth July 2024 (may close earlier due to high applications)

We’ll have regular team socials and lively team chats

Competitive salary

Location – London with travel to our other sites when required.

Working environment: Flexible hybrid working – a blend of in the office and home working.

Work life balance – we work Monday-Friday 9AM-5PM to service our customers and make sure they have an unforgettable experience.

26 days holiday plus bank holidays each year – this includes a guaranteed day off for your birthday if you want it.

Generous pension scheme (you contribute 5%, we contribute 6%, increasing to 10% after 2 years)

Excellent parental leave allowance.

The chance to choose from our award-winning Flexible Benefits package which includes the option to buy up to 10 days holiday a year.

We’ve exciting opportunities for everyone to develop their talent at E.ON. Our open access, inclusive talent networks provide networking, learning and development for all, building your skills, qualifications, and capabilities throughout your career