Digital Marketing Executive

Birmingham, West Midlands
Apply Now

With a supportive and talented Head of Marketing at the helm, this Digital Marketing Executive position is perfect for a passionate and insight-driven Marketer who wants to become part of a close-knit team and drive digital activity.

What’s in it for you?

* Work hours: Monday to Friday, 8:30am to 5pm

* Salary: £25,000 - £28,000

* Up to 2 days working from home following probation

* Generous holiday scheme

* Pension scheme

* Life assurance

* Cycle to work scheme

* Wellbeing programme

* On-site parking

* Regular company events

* Development opportunities

Digital Marketing Executive Responsibilities:

* Work closely with the Head of Marketing to deliver and implement the digital marketing strategy, ensuring it aligns with the wider marketing plan

* Support in the development of digital campaigns with the aim of increasing brand awareness and online traffic

* Produce SEO-rich and engaging copy to be used across all digital channels, including the website, social media sites, blogs, and case studies

* Take ownership of all email marketing activity which involves developing engaging and targeted emails to be sent through the CRM

* Manage the company's social media channels, which includes scheduling content using Hootsuite, developing captivating graphics using Adobe Creative Suite and Canva, and creating engaging copy

* Maintain the company website, ensuring it is regularly updated and working with an external developer to identify and implement structural changes

* Utilise Google Analytics and SEMrush to measure and report on digital marketing success, using these findings to improve and inform future campaigns and digital activity

* Collaborate with an external PR agency to develop press releases and increase brand awareness through positive media relations

* Use SEO and PPC to drive website and social media traffic, with the support of the Head of Marketing

* Undertake regular competitor activity to identify areas of improvement

* Monitor digital trends and insights to optimise online performance and inform content

Digital Marketing Executive Skills and Experience:

* Possesses broad marketing experience with a particular emphasis on digital marketing

* Demonstrates a strong understanding of digital marketing best practices and has experience in managing social media channels

* Strong content writing skills and an understanding of SEO

* Knowledge and experience of using paid ads would be advantageous

* Analytically minded and insight-driven, with experience in using GA4, Google Tag Manager, and social and email analytics

* Proficient user of WordPress, Adobe Creative Suite, Canva, and MS Office

* Experienced working in collaboration with external agencies

* A degree in Marketing or English would be preferred but not essential

Job Info
CV-Library logo
Job Title:
Digital Marketing Executive
Company:
CV-Library
Location:
Birmingham, West Midlands
Salary:
£25000 - £28000 Per annum
Posted:
Nov 7th 2024
Closes:
Dec 8th 2024
Sector:
Marketing
Contract:
Permanent
Hours:
Full Time
Fresh Jobs
Welcome to Fresh Jobs the place to find the freshest job vacancies and career advice.

© Copyright 2024 | All Rights Reserved Fresh Jobs