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Location: UK (hybrid-3-4 days in office and 1-2 days working from home)

Salary: £45k-£50k per annum

Hours: 37.5 Monday to Friday 9am–5.30pm

Closing Date: Monday 30th September 2024

We are a prominent technology-driven outsourcing provider with operations in the UK and the US. We specialise in delivering business process and customer relationship management solutions to organisations throughout the world.

We are dedicated to exceeding expectations, embracing innovation, and building strong partnerships with our clients. Our goal is to help our clients thrive in their respective industries by providing outstanding outsourcing solutions tailored to their unique needs. We are the brand behind world class brands.

Working in a modern, open plan office with a games room, gym and social rooms, we promote a friendly and diverse working environment with a focus on support, wellbeing and helping each other to ensure you have a positive experience every day.

Position Overview

The B2B Marketing Manager is responsible for planning, executing, and optimising marketing strategies aimed at promoting CDS Global and its services to clients, prospects and the industries we serve. The primary goal is to increase the company's client base and revenue by targeting relevant industries and decision-makers within those industries.

The objective is to drive business growth by effectively promoting SaaS solutions to other businesses, ensuring alignment with overall company goals, and continuously optimising marketing efforts based on performance data.

Main Responsibilities and Duties

Strategy and Planning:

Develop comprehensive marketing plans to promote our products and services to business clients

Identify target markets, key segments, and positioning strategies

Set marketing goals aligned with business objectives

Contribute to, and ensure alignment with, global marketing plans and activities

Cultivate plans to support specific geographies and local markets

Campaign Management:

Design, implement, and manage multi-channel marketing campaigns

Leverage email, content marketing, social media, webinars, and other digital marketing tactics

Monitor and optimise campaign performance

Lead Generation:

Develop and execute strategies to generate qualified leads

Nurture prospects through the sales funnel

Collaborate with the sales team on lead qualification and conversion

Content Creation:

Oversee the production of high-quality B2B content, including whitepapers, case studies, newsletters, and blog posts

Ensure content is tailored to business audiences and supports lead generation efforts

Market Research and Analysis:

Conduct market research to understand industry trends, competitor activities, and customer needs

Develop a strong audience understanding and market positioning strategy

Leverage analytics tools to measure the effectiveness of marketing campaigns

Compile and present performance reports

Collaboration:

Work closely with US marketing team

Work with cross-functional teams in the UK and US including sales, product management, client delivery and client management

Ensure alignment between marketing, sales, and overall business goals

Qualifications / key skills required

Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degrees or certifications in marketing are a plus

Proven experience in B2B marketing, preferably in the SaaS industry

Strong understanding of digital marketing channels and best practices

Technical Search Engine Optimisation expertise, keyword research and strategy

Excellent project management skills with the ability to handle multiple tasks

Proficiency in marketing automation tools and CRM systems

Strong analytical skills and ability to make data-driven decisions

Excellent communication and collaboration skills

We offer

23 days holiday & Bank Holidays & Birthday off

Workplace Pension with employer contributions

Employee Assistance Programme

Mental Health First Aiders

Onsite Gym

Insurance Schemes

Employee Recognition Schemes

Social Activities

Free parking

And more