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Digital Marketing Manager

Birmingham

Up to £35,000

Company Profile

The UK’s largest distributor to convenience retailers, is looking to add to their marketing team by recruiting a Digital Marketing Manager to lead the digital marketing efforts, develop strategies for customer acquisition and engagement and drive growth across all online channels. Working within a large dynamic marketing team you will demonstrate a proven track record in SEO and PPC and a proficiency with digital marketing tools and platforms such as Google Ads, Google Analytics. Working from purpose-built offices based in the heart of Birmingham City Centre you will be working in a culture that fosters a collaborative and inclusive work environment that values creativity, accountability and growth.

What’s on offer?

* Health Plan

* Life Assurance Policy

* Quarterly appraisals

* Internal promotion opportunities

* Regular social events

What will you do as Digital Marketing Manager?

* Create impactful campaigns, optimising performance and staying current with digital trends

* Content marketing initiatives optimising content to target audiences, and SEO goals

* Plan, execute and manage paid advertising campaigns on platforms including Google Ads

* Optimise campaign performance via data analysis, adjusting bids, ad copy for maximum ROI

* Attract new customers, grow retention, with loyalty programmes, retargeting & personalisation

* Customer journey mapping to improve user experience and conversion rates

* Manage a small team of 2

What do you need as Digital Marketing Manager?

* Degree in marketing, business, communications or related field

* Digital marketing tools and platforms (e.g. Google Ads, Google Analytics)

* Strong analytical skills, experience in data-driven marketing and performance tracking

* Excellent communication and project management skills

* Creative, innovative mindset with the ability to adapt to a fast-paced environment

* Demonstrable problem solving with the capacity to adapt quickly to changes

ID:- 8744