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We are seeking an experienced Loyalty & CRM Marketing Manager for a market leading company in Cardiff. This role is to develop, launch and drive the day-to-day operations of the new Loyalty Programme. This role would suit someone who has a good understanding of loyalty schemes, customer behaviour, and a proven track record of managing a large-scale project.

Key Responsibilities & Objectives for the role:
Drive Profitable Sales Growth through our Loyalty Scheme

Drive customer acquisition through all channels (website, social, in-store etc.)
Create & maintain a Loyalty Scheme activity plan that drives additional revenue.
Analyse performance, customer data, and market trends to drive decisions and optimize revenue generating activity.
Review ROI on all activity and provide regular stakeholder performance reports.  
Great Experience for Our Customers

Use insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programme.
Manage rewards to ensure they align with customer expectations and values.  
Communication

Create and maintain a clear communication plan.
Respond to feedback, work cross functionally to highlight, agree & embed process improvements.
Continually challenge ways of working by gathering feedback from competitors, customer groups and retail team  
Technical/Compliance Support

Deal with administrative tasks such as payments, data security and data governance.
Ensure all campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed or processed.
Monitor the health of the customer database to ensure the data being used across the business is accurate.  
Key experiences:

Strong understanding of consumer behaviour and loyalty programme best practices
Good stakeholder management and communication skills
Enjoy working within a fast-paced, ever-changing environment.
Previous B2C or online / Ecommerce experience desirable  
Specialist skills and experience:

Experience with customer relationship management (CRM) systems & loyalty platforms
Excellent writing, editing and proofreading skills.
Good interpersonal and relationship-building skills to work with all other departments.
Confidence to influence and collaborate with senior leaders.
Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
Excellent project management skills with a track record of managing multiple initiatives simultaneously.  
Send your CV now to hear more