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Marketing Specialist

Salary £30,000 - £35,000 pa

Croydon

As a busy manufacturing and manufacturing services company, we are seeking a Marketing Specialist to join our team and help us promote our products and services to our customers and potential customers.

Duties of this role includes:

* Support Marketing efforts and help build the brand;

* Copywriting and Content Creation, such as writing marketing material, website content, blog posts, case studies, covering both digital and traditional marketing channels;

* Manage Marketing campaigns for existing products and new product launches;

* Update the company Website and Social Media with engaging content, case studies, and information on new products and company activities;

* Undertake Market Research on industry trends, competitor analysis and customer insights;

* Support Branding and Design efforts by working closely with Graphic Designers to produce Marketing materials that align with brand identify;

* Organise and promote Trade Shows and Events that showcase the product and service offering;

* Undertake SEO tasks and updates to ensure the website has the best opportunity to be found in search results;

* Analyse weekly/monthly website performance using Google Analytics to spot trends and areas that can be improved;

* Take responsibility for the Design and Management of Email campaigns, developing templates, testing and tweaking to ensure above-average opens, click throughs and conversions;

* Manage a d segment Email lists into different categories such as newsletter, promotional, customer, prospect etc;

* Assist with Lead Generation activities by converting social media traffic into leads that may convert into a sale;

Experience and Skills expected of Applicants:

* Strong written and verbal communication skills;

* An indelible passion and enthusiasm for Marketing;

* B2B Marketing experience in both Digital and Traditional Marketing methods;

* Understanding of SEO, Email Marketing, Analytics Tools, Social Media Management Software;

* Content Creation and Copywriting experience.

Please apply with CV and Cover Letter