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Andy File Associates Limited is working as a Recruitment Agency on behalf of our client with regards this role a 12 months contract with a view for permanency of Digital Marketing Officer

Digital Marketing Officer

Reporting to : Head of Marketing and Communications

Overview

Work to include, but is not limited to: planning, creating, developing and implementing all aspects of the digital marketing strategy to reach more people, generate leads, and build a stronger relationship with audiences.

Job Function

Social Media: Plan, create and coordinate a schedule of activity across LinkedIn and YouTube platforms to expand our social media audience base

Email Marketing: Plan, create and manage a regular schedule of email marketing activity and creating engaging and relevant content including testing to optimise results

Product Marketing: Ensure product descriptions are up to date, create brochures and promotional materials for all departments across the business to share with potential clients

Brand Guidelines: To assist in the development of brand guidelines and ensure compliance in all areas of work

Content: Write engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of all work

Reporting: Monitor, report and analyse marketing campaign results to improve performance so that amendments and improvements can be made where appropriate

Website: Ensure that the content is up to date, has a consistent tone of voice, user journeys are clear and performance of content is measured against clear KPI’s

Knowledge, skills and experience

B2B marketing experience essential

Excellent organisational, interpersonal and communication skills

Strong writing skills with ability to produce compelling copy

Proof reading and editorial skills with a good eye for detail

Strong analytical and ICT skills and proficiency in Adobe Creative Suite products

Ability to work as part of a team and individually

Excellent time management and prioritisation skills

Analytics and SEO experience

Experience of managing social media campaigns

Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Knowledge of marketing principles and brand management

Knowledge of effective social media techniques and strategies

Desirable skills

· Video creation/editing experience. In both live capture and animation skills

· Experience in photography and image editing

· Basic HTML editing skills

Further details

This is a 12 month contract with a view to permanency

A hybrid based role (working from home and our office two days a week)

Hours 08:30 – 17.00, Monday to Friday

Salary is £25-£45K depending on experience

Location : Rotherham S66