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Marketing Coordinator

Key Purpose of Role

To be responsible for the marketing activity required to support the sales teams.

To market new homes and developments by means of; developing and implementing marketing and advertising campaigns, creating and maintaining promotional materials, planning meetings and preparing reports.

Key Duties / Responsibilities. Marketing Coordinator

* To raise the profile of the company brand and becoming a brand ambassador, ensuring the messaging and design of marketing material is in line with the company brand.

* Develop and devise marketing strategies for developments for presentation to the Sales Director.

* Working in collaboration with the sales teams to promote the developments.

* Source and advocate best marketing activity, promotions and implement them.

* To be familiar with on-site activity and the build stages in order to promote appropriate properties.

* Set up and monitor new and existing directional signs with the appropriate company.

* Set up new developments on the company website and property portals.

* Review and input any amends to current and new house type CGI’s.

* Review and approve brochures and new site layouts with the technical team and marketing agency.

* Conduct a wide range of ‘desk research’ into the company’s competitors, clients and marketing.

* Research and prepare market research and reports for pricing on potential new land.

* Assist with land reports and ensure land packs are complete for each stage.

* Ensure approved sales material is sent to print and distributed to the relevant sites.

* Complete monthly schedule for newspapers and magazines.

* Develop weekly email campaigns with marketing agency and create appropriate email campaigns for property portals.

* To ensure close working relationships with Zoopla and Rightmove for planning and execution of email, text and promotional campaigns.

* Source and arrange sponsorship of local community activities for PR purposes.

* Create and approve the marketing material, arrange the photography and press releases for all sponsorships, events and promotions.

* Coordinate sales related press releases by working closely with a PR company.

* Respond to enquiries from; the company website, sales enquiries for developments and enquiries from potential suppliers/partners/marketing agencies.

* An awareness of Sales and Marketing budgets, ensuring all spend is within budget and liaising with the Commercial department.

Person Specification: Marketing Co-ordinator

Skills / Attributes

Description

Qualifications

Relevant Marketing qualification (desirable).

Experience

Experience within a housebuilding company in a similar role.

Key knowledge and skills

Up to date knowledge of The New Build Industry and Housing Market.

Ability to work autonomously.

Computer literate on IT systems.

Excellent communication skills.

High attention to detail.

Excellent numerical skills.

Methodical and highly organised.

Able to work well under pressure and effectively manage own workload.

Personal attributes

Highly motivated.

Flexible and adaptable.

What we offer:

Competitive Salary

Company Car or Allowance

Pension

Life Assurance

25 Days holiday plus bank holidays