Login to Apply

Assistant Manager – £29,600 + Bonus per annum

Location: Birmingham, West Midlands, United Kingdom

Join the UK’s Fastest-Growing Toy Retailer!

Are you ready to be part of an exciting journey with the UK’s fastest-growing toy retailer? We're on a mission to become the best-loved toyshop, and we want you to join us as our Assistant Manager in Birmingham, West Midlands, United Kingdom on a full-time, permanent basis. In this role, you'll have the unique opportunity to support your Store Manager while also helping to manage the local Tesco concession.

As our Assistant Manager, you will receive a competitive salary of £29,600 per annum, along with an impressive range of benefits.

Toy retailing is demanding, hands-on, and fast-paced, but it is also fun—every day brings new challenges. To thrive as our Assistant Manager, you must possess a competitive commercial mindset and that essential retail ‘trader’ instinct, excelling in a volume-driven, highly seasonal trading environment.

The Entertainer is a family-run business and the UK’s largest independent toy retailer, with over 165 locations nationwide. In 2019, we proudly acquired the Early Learning Centre (ELC), further solidifying our commitment to providing exceptional play experiences.

As an ambitious toy retailer, we are expanding our online and high street presence. Our concession spaces in Tesco, M&S, and Matalan enable us to showcase our toys while offering customers our specialist knowledge, toy expertise, and impressive customer service.

Why Join Us as Our Assistant Manager?

We genuinely care about our people, our customers, and the communities we serve. As our Assistant Manager, you'll experience a friendly, supportive culture where training and development are prioritised, empowering you to ‘aim higher’ in your retail career.

In return for your hard work and commitment as our Assistant Manager, you’ll enjoy fantastic benefits such as:

Flexible access to your pay via MyView PayNow

Retail Trust benefits, including Virtual GP access

Birthday leave and 30 days of holiday

An annual bonus scheme

Pension salary sacrifice

Generous toy discounts

Enhanced maternity and paternity pay

High street and leisure discounts

A cycle-to-work scheme

Life cover

Key Responsibilities of Our Assistant Manager:

As our Assistant Manager, you will support the Store Manager with the following duties:

Collaborating with your team to deliver exceptional customer service supported by in-depth product knowledge.

Assisting your Store Manager in acting as a brand ambassador for our Tesco partners.

Implementing and executing promotional changes while maintaining excellent merchandising standards on the shop floor.

Developing and coaching your team to achieve fantastic sales results.

Building external relationships to effectively market your store and drive sales growth.

What We’re Looking For in Our Assistant Manager:

We seek a positive, people-focused individual who is genuinely excited about our brand and product ranges. You should be:

Capable of managing and leading the store team in the absence of your Store Manager, especially during visits to the designated Tesco concession store.

Tech-savvy and confident with new technology.

Resilient and adaptable, with the ability to plan and execute operational activities under pressure.

A strong leader with excellent people skills, capable of driving, developing, and motivating your team to become the best-loved toyshop.

Ideally, you will currently be in a position such as Branch Manager, Assistant Manager, Deputy Manager, Sales Manager, or Department Manager within a customer-focused retail environment, seeking a new career challenge.

If you're a competitive and commercial retailer eager to make a difference, we encourage you to apply today with your up-to-date CV to become our new Assistant Manager!

Join us and help shape the future of play