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Marketing Manager

We are recruiting for a Marketing Manager in the Solihull area for an exciting new automotive brand that launched in the UK in November 2023. The manufacturer is a significant global player, with sales of over 1 million vehicles per annum. They are offering a unique opportunity to be part of a team that will shape and decide the destiny of a up and coming brand.

The automotive landscape is changing, from vehicle technology to the ways in which they are sold and purchased, there has never been a more exciting time to be part of this exciting journey.

Working across all aspects of marketing to include but not limited to, brand, creative, media, and social (Inc. dealer & aftersales), ensuring to deliver strong and relevant marketing to targeted audience groups, on time and on budget.

As a Marketing Manager you will need to have/be:

4 years' experience within marketing department or marketing agency, preferably with motor industry experience
Degree educated preferably with a business or marketing background.
Experience in social media, its role in the marketing mix, and how to use it to best effect.
Ability to analyse data, formulate messaging and communicate information effectively.
Excellent people skills.
A strong interest in motor vehicles - Electric Vehicle experience is an advantage.
Accuracy and attention to detail.
Creative thinker and passionate about marketing.
Good knowledge and examples of success demonstrated in national & local Marketing.
Ability to influence others & challenge their views, whilst retaining their confidence and respect.
Strong, accurate and timely budgetary control.
Be able to handle several tasks at the same time being organised and structured.
Strong creative judgement.Details:

Salary: £40, 000 - £45, 000
Working Hours: Monday-Friday, 37.5 hours per week
Location: Solihull
Duration: PermanentRole of a Marketing Manager:

Help develop, deliver and communicate a brand platform that meets the product and company objectives.
Help develop and deliver both the B2B and B2C customer journey in terms of seamless communication online and off-line.
Responsible for planning, tracking and analysing spend against set departmental budget, with Senior Business Partner
Deliver departmental KPIs in line with company objectives and product performance, with focus on driving enough leads to generate sales.
Ownership of the channel execution including ongoing calendar of national and regional marketing activities, supporting the delivery of a cohesive, cross channel marketing strategy.
To brief and manage agencies to ensure content meets the expectations of the brand platform.
Assist the production of artwork, images, videos, text that is required for all areas of the business.
Ensure national campaigns are effectively adapted and communicated for all relevant sales channels.
Responsible for sourcing and delivery of all paid media activity across traditional and digital channels.
Organising the brands inclusion in relevant Events, from identifying the opportunity through to event management and post event reviews.
To manage partnerships with individuals and organisations to maximise brand exposure.
Support with the maintenance of a brand websites.
Oversee the creation of required social media content and creative.
Working with the sales department to ensure retailers have the correct brand and marketing materials that is consistent with brand platform and national campaigns.
Support retail network with execution of local marketing activities in line with local objectives and national marketing campaigns.
To produce materials to promote Aftersales, Accessories and Parts sales.
Where necessary to coach and train staff/dealers on all elements of marketing.
Ensure consistency in brand messaging that is communicated externally.
Put in place measurements and reports to easily identify marketing effectiveness.
To produce management reports and presentations as when required by the senior managementBenefits of working as a Marketing Manager:

25 days holiday + Bank Holidays
Secure and free parking
Onsite Gym
Subsidised canteen
Healthcare and Cash Plan
Generous Pension (8% employer contribution)
Death in Service (x3 annual salary)