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Performance Marketing Manager

London

Permanent

£80,000

ARM are delighted to be supporting one of our clients with the recruitment of a Performance Marketing Manager on a permanent basis.

The Performance Marketing Manager will take ownership of demand and new business lead-generation activities. Working closely with the Business Development Team and external agencies to drive high-quality leads, utilising a complete marketing mix approach.

Responsibilities:

To develop short-term and long-term demand strategy plans.
Provide campaign, management, delivery and KPI reporting.
Work collaboratively with the product marketing manager, vendor alliance team and sales practise leads to identify target personas.
Partner with the new business team leader to provide leads.
Work with external Web, SEO, PPC and demand generation agencies to achieve the appropriate marketing reach and pipeline.
Utilising the data and results across all levels of the new business marketing and sales funnel, analyse performance of campaigns, monitor progress toward goals and modify approach as needed.
Leverage the marketing tech stack (Salesforce/Hubspot/Zoominfo/Google/Wordpress) to provide reporting, tracking, and accountability.
Grow the team and manage a digital campaign specialist

Qualifications:

Has 5+ years' experience in B2B Growth Marketing, focusing on early-stage growth.
Have a proven track record of crafting marketing strategies and plans that drive leads that convert to pipeline and revenue.
Is an expert in managing the B2B lead funnel, from lead MQL to SQL to opportunity to close.
Be proficient in using marketing automation platforms (e.g., HubSpot, Pardot), CRM systems (e.g., Salesforce)
Provide strong project management skills who can successfully coordinate and direct multiple stakeholders, messaging, prospect data, content assets mix, timing, and multi-channel campaign execution.
A strategic understanding of lead scoring and be data-driven with the ability to analyse and pull meaningful insights from quantitative and qualitative data.
Has experience partnering with external agencies and leading/influencing internal content and creative teams.
Experience in planning and maintaining campaign budgets and proving value and ROI.

This vacancy is being advertised by Advanced Resource Managers. ARM is a specialist talent acquisition and management consultancy. We provide technical contingency recruitment and a portfolio of more complex resource solutions.

Our specialist recruitment divisions cover the entire technical arena, including some of the most economically and strategically important industries in the UK and the world today. We will never send your CV without your permission.

Disclaimer:

This vacancy is being advertised by either Advanced Resource Managers Limited, Advanced Resource Managers IT Limited or Advanced Resource Managers Engineering Limited ("ARM"). ARM is a specialist talent acquisition and management consultancy. We provide technical contingency recruitment and a portfolio of more complex resource solutions. Our specialist recruitment divisions cover the entire technical arena, including some of the most economically and strategically important industries in the UK and the world today. We will never send your CV without your permission