Senior Marketing Exec / Manager - CRM / Email. Hair & Beauty eCom

Reading, Berkshire
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Are you ready to turn heads, set trends, and redefine what it means to shine in the beauty industry?
We don’t just sell products - we inspire confidence, empower creativity, and make every day a good hair day. As part of our marketing team, you’ll dive into the dazzling world of beauty, crafting campaigns that connect with customers who love bold colors, flawless finishes, and innovative styles.
If you’ve got a passion for all things beauty and a knack for thinking outside the box, we want you to join us in shaping the future of fabulous. This is your chance to blend your marketing genius with your love for beauty trends—because life’s too short for boring jobs or bad hair days!
If you are ready to take your marketing career to the next level we’re the place to be. You’ll be at the heart of crafting bold campaigns, connecting with beauty lovers & salons, and making an impact in a dynamic, trend-driven industry.
This is your chance to be part of a team that values innovation, embraces new ideas, and is just as passionate about your growth as you are.
Role Info:
Senior Marketing Exec / Marketing Manager - Email / CRM
Hybrid Working - 3 Days at Home / 2 Days Bracknell HQ
Competitive Market Salary DOE
Plus Benefits
Reporting to: Content and Digital Communications Manager
Department: Digital Marketing
Values: Customer at the Centre, Bias for Action, One Team with One Goal, Drive Innovation
Company: Leading UK Professional Hair and Beauty Products
Your Background / Skills: Digital Marketing, Digital Communications, Email Marketing, SMS Marketing, Campaign Planning, Marketing Management, CRM ,Customer Insights
You: Senior Marketing Executive looking for next opportunity or existing Manager level
About us:
// Stores in 7 markets: UK, ROI, France, Germany, Belgium, the Netherlands & Spain
// Over 400 stores in the UK & Central Europe
// Over 235 UK stores in the UK and Ireland
// 4000 stores worldwide
No.1 Destination for Salon Hair & Beauty:
Sally Beauty, Salon Services, or ‘Sally’s’ as we’re fondly known, has always been the place where people who are serious about hair and beauty come to shop.
As a trusted destination for the professional that’s open to everyone, thousands of customers rely on us to stock the biggest brands, the best products and the beauty must-haves that can bring the salon or to your home.
We are proud to be the world's largest distributor of professional hair and beauty products as a team and an unbeatable community. The group brings together three businesses across Europe covering every corner of the hair and beauty industry from supporting apprentices starting out, our trailblazing independent hair and beauty business owners, at-home DIY beauty fans, big salon groups, students, hotels, spas, and more. Serving both the trade and retail customer, we provide an unmatched service in beauty and no one can match us in scale, experience or expertise.
Your Next Adventure Awaits:
We are seeking a highly skilled CRM / Email Senior Marketing Exec / Email Marketing Manager to lead the strategy and manage the team responsible for our digital communications (email and SMS) across multiple key markets, including the United Kingdom, Ireland, France, Germany, The Netherlands, Belgium, and Spain.
You will own the design and delivery of impactful digital communication campaigns, including BAU initiatives, automated programs, and CRM activities, tailored for both Trade and Retail customers.
This role requires leveraging cutting-edge technology (we use Emarsys) and data insights to implement optimal solutions for automation, personalization, and an omnichannel approach. You will ensure our digital communications are not only engaging but also strategically aligned with broader business objectives.
About You:
The Relationship Marketing Guru We’re Searching For!
You’re more than just experienced—you’re a creative marketing powerhouse who’s ready to bring your expertise and passion for beauty to Sally Beauty.
Here’s what makes you our perfect match:
// Your Credentials & Expertise:
+ You’ve got a degree or marketing qualification to back up your brilliance.
+ Over 5 years of retail marketing magic under your belt.
+ Proven chops in email, SMS, digital, and CRM marketing campaigns.
// Your Skills & Superpowers:
+ A solid understanding of PECR/DPA/GDPR (you know, all the important acronyms).
+ Expertise in managing IP reputation—because deliverability is everything.
+ Experience creating eye-catching digital assets using Adobe CC or similar tools.
+ A master planner with the organizational skills to juggle multiple projects and stay cool under pressure.
+ Deep knowledge of E2E direct marketing and CRM digital communications.
// Your Creative & Analytical Edge:
+ You know how to turn data and insights into scroll-stopping, click-worthy digital campaigns.
+ Crafting unique customer journeys and the communications that bring them to life? That’s your jam.
+ You have presentation skills that wow and a knack for getting stakeholders on board.
// Your Passion & Leadership:
+ You’re deeply curious about the hair and beauty industry and excited to understand its diverse customer base.
+ You’ve successfully managed and developed team members, guiding them to greatness (and handling tough conversations when needed).
If you’re ready to blend your marketing expertise with your love for beauty, this is your moment to shine!
Application notice... We take your privacy seriously. When you apply, we shall process your details and pass your application to our client for review for this vacancy only. As you might expect you may be contacted by email, text or telephone. Your data is processed on the basis of our legitimate interests in fulfilling the recruitment process. Please refer to our Data Privacy Policy & Notice on our website for further details.
If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR

Job Info
CV-Library logo
Job Title:
Senior Marketing Exec / Manager - CRM / Email. Hair & Beauty eCom
Company:
CV-Library
Location:
Reading, Berkshire
Salary:
Competitive
Posted:
Dec 9th 2024
Closes:
Jan 9th 2025
Sector:
Marketing
Contract:
Permanent
Hours:
Full Time
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