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Our client, a leader in B2B Events & Conferencing organisation, is currently seeking a Senior Marketing Manager to join the rapidly growing team. The Senior Marketing Manager will have previous experience of managing marketing teams previously and must have a background in B2B Events and Conferences.
Key Responsibilities for the Senior Marketing Manager
Lead and mentor a high-performing marketing team
Empower and train an ambitious team of Marketers by championing continuous improvement and operational excellence.
Ensure effective implementation of marketing plans, maintain cross-team alignment and standardise best practices.
Oversee marketing budgets, ensuring campaigns are cost-effective and deliver measurable ROI.
Measure and communicate marketing campaign results, continually optimising for efficiency and scale, and seek to recommend improvements and generate new best practices through experimental efforts.
Conduct thorough market research and competitive analysis to identify demand, risk, competition, and growth opportunities.Key Experience for the Senior Marketing Manager
Background in B2B Conferencing and Events
Line management experience, with a demonstrated ability to mentor and develop a high-performing team.
Experience developing, training and managing a team.
Strong marketing skills, including familiarity with platforms such as LinkedIn, email marketing tools and delivering successful marketing strategies and campaigns which drive pipeline and secure revenue.
Please apply as directed