Marketing Analyst

Reading, Berkshire
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We are currently seeking a dynamic Shopper Marketing Executive to join our client's team on a temporary basis , 1-2 year contract. If you have a passion for shopper marketing and want to work in a fast-paced environment, this could be the perfect opportunity for you.

As a Marketing Executive, your main responsibility will be to lead the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District. You will deeply understand the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them. Collaboration will be key, as you will be working closely with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities.

To succeed in this role, you will need to develop a solid understanding of our client's brands, products, and brand campaigns to effectively promote them. Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations will be essential in aligning marketing efforts. Additionally, you will be responsible for evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimise future strategies.

To be considered for this role, you should have:

A degree in Marketing or a related field
Experience in Shopper or Consumer Marketing or Account Management within the FMCG or CPG experience particularly with UK retail accounts.
Self starter, good communication, organisation, ability to prioritise, team player.
Strong analytical aptitude and experience in project and stakeholder management are also required.
Excellent communication and influencing skills are a must.In addition, having commercial acumen, project management and prioritisation skills, and the ability to prioritise will help you excel in this role. Strong interpersonal and communication skills are highly valued.

This position is located in Bracknell, and our client offers a hybrid working model with one day per week (ideally Wednesday) working from the HQ in Bracknell. Travel may be required up to 20% domestically, including customer head office visits or conferences. Adhoc travel once a quarter will be reimbursed.

If you have experience in FMCG or CPG, particularly with UK retail accounts, and possess qualities such as being a self-starter, good communication and organisational skills, and the ability to prioritise and work well within a team, we would love to hear from you.

Hours : 37.5 hours , Monday to Friday (Hours can be flexible)

Pay Rate : £17.93 - £22.41 (per hour)

Location: Bracknell, Hybrid working model with 1 day per week (ideally Wednesday) working from the HQ in Bracknell.

Travel: May include up to 20% domestic

Don't miss out on this exciting opportunity to join a vibrant team and make a significant impact in the shopper marketing space. Apply now!

Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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Job Info
CV-Library logo
Job Title:
Marketing Analyst
Company:
CV-Library
Location:
Reading, Berkshire
Salary:
Competitive
Posted:
Dec 19th 2024
Closes:
Jan 19th 2025
Sector:
Marketing
Contract:
Temporary
Hours:
Full Time
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