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Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high‑growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.

We’ll help you succeed

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You’ll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

In this role, you'll support BDO’s largest business line, Audit & Assurance, in shaping, driving and implementing business development and marketing activity. You will work with the Audit Marketing & BD Team to plan and implement activity which will differentiate BDO from its competitors and will maintain a focus on increasing return on investment and generating meaningful engagement with prospective entities.

The role is London based but occasionally there may be a need to travel to other offices across the UK.

In this challenging and rewarding role you’ll also:

Build an understanding of our key entities and prospects and the environments in which they operate and develop innovative campaign ideas to raise brand profile and create meaningful engagements

Develop knowledge of the audit market place, including BDO’s service offerings and key propositions as well as the wider competitive landscape

Work with the partners to develop and deliver the stream’s go to market strategy to support sector and local market growth plans

Work collaboratively with key sectors, offices and other service lines to ensure issues-based and solutions-led campaigns are followed up locally

Be a champion and advocate for the deployment of digital marketing channels and its seamless integration into the management of campaigns

Champion the use of the CRM system and actively manage data quality

Ensure the activities undertaken within the stream are delivered in a manner which maximises efficiency, leverages content and maximises ROI Support the MSC peer group in the areas of knowledge share, innovation and leverage of national activity

Project management and delivery of events and thought leadership campaigns

Take primary responsibility for website updates and use of social media channels

Provide central support to key client and key targeting activity, report on progress and make recommendations to improve client service

Ensure stakeholder groups are made aware of, and directed to use, the self-service tools available to support knowledge, business development and client service delivery

Be proactive in bringing market trends and ideas to the business to help open doors to new work and qualify in new leads where opportunities are identified

With the guidance of stream’s PR Manager, identify opportunities and create content for press releases

You’ll be someone with:

Sound marketing experience including integrated campaign management

Strong understanding of business development activity and campaign follow up to increase return on investment

Proven experience using of digital tools and social media channels

Best practice use of CRM

An understanding of the principles and objectives of client listening, key account management and bids & pursuits

The ability to persuade, influence and challenge senior stakeholders

Project management skills

The ability to be flexible, prioritise and reprioritise workload

Line management experience (desirable)

You’ll be able to be yourself; we’ll recognise and value you for who you are and celebrate and reward your contributions to the business. We’re committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We’re in it together

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.

We’re looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions

We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.

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