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Peopleforce Recruitment

Brand Manager – Consumer Marketing

We’re looking for a Brand Marketing Specialist to shape and execute powerful brand-marketing strategies that will increase sales, grow market share, and strengthen brand presence. This will be a 12 month contract to cover a maternity leave.

As a Brand Marketing Specialist, you’ll lead the development and implementation of strategic brand plans, focusing on:

* Strategic Planning: Craft innovative brand strategies that leverage insights from data sources, such as market research, competitive performance, and consumer trends.

* Brand Campaigns: Develop and implement marketing plans that achieve brand goals with clear milestones, success metrics, and actionable performance reviews.

* Cross-functional Collaboration: Partner with teams across Digital, Trade Marketing, Finance, Regulatory, and external agencies to ensure seamless execution of brand initiatives.

* Innovation & Product Development: Lead product innovation through ideation, business cases, development, and successful launch, followed by thorough post-launch evaluations.

* Budget & Forecasting: Manage forecasting and ensure budget alignment with spending limits, handling purchase orders within financial and procurement policies.

* Performance Reporting: Present brand performance updates to management, backed by recommendations to optimize strategies, identify opportunities, and mitigate competitive threats.

* Brand Content Management: Oversee the creation and approval of brand content, ensuring it aligns with compliance standards and regulatory requirements.

* Collaboration & Responsiveness: Engage and collaborate with regional teams, addressing requests promptly to support broader marketing objectives.

* Deliver on brand performance goals, including sales, margin, market share, and ROI.

* Manage the A&P budget with precision and accountability.

* Lead brand planning, forecasting, reporting, and project management.

* Drive brand innovation and leverage insights and analytics.

Qualifications and Skills Required:

* Degree or diploma in Business or Marketing.

* Proficiency in Microsoft Office.

* Proven success as a Brand Manager or equivalent role.

* Industry experience is a plus.

If you are interested in this role, please feel free to apply or contact Madi at Peopleforce Recruitment