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Marketing and Content Executive(B2B)

Location: Covent Garden + 1 day per week in London/Surrey

Salary: £26000pa

Full time

On behalf of our well established Media and Publications client, we are looking for a Marketing and Content Executive to join their team in the London office with frequent travel to both their Kent and Surrey offices.

This role is responsible for marketing virtual, live and hybrid events across the group, working cross-functionally with other events, conferences and editorial team members to bring the events to life by introducing strong marketing campaigns, creating written and visual content, and promoting this content using the most appropriate platform. You will also liaise with the sales team to ensure value is generated from your efforts.

You must be able to work from your own initiative, have a passion for communication and be able to formulate and drive marketing plans across print, digital and social media.

This vacancy would suit a recent graduate with a degree or similar qualification in marketing – or someone currently working in a junior marketing role looking to take on more responsibility.

As part of the team, you will need to be a quick learner and strive to develop your skills, grow the role and take on more responsibility over time.

Core responsibilities

You will be supporting a portfolio of prestigious awards schemes, conferences and digital events to grow entries, attendance and engagement.

* Create, manage and analyse digital and print marketing campaigns

* Drive interest, registrations, entries and attendance to live and virtual events

* Write engaging marketing content, including newsletters, blog posts, articles, advert copy, and social media posts

* Design campaign materials utilising Adobe applications and collaborate with the design team to create new fresh ideas. Including HTML emails, banners, print adverts, press releases and general promotional materials

* Develop strong relationships with internal and external stakeholders, including digital, editorial and sales teams plus steering committees, judges, speakers, external event planners and media companies

* Attend conferences and events in the UK and abroad

* Work with the database team to manage contacts and mailing lists

* Produce high quality events material in print and digital formats (eg: online graphics, tickets, brochures, pop-ups, any further sponsored material)

* Produce and manage judging process materials, packs, forms etc

Experience and skills

This role would suit either a junior candidate – where training will be given – or a more experienced marketing executive with knowledge of B2B marketing campaigns.

The successful candidate will have a great eye for detail, enjoy working in a fast-paced environment, work well in a team and have the confidence to take responsibility when required