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An exciting new opportunity for a Brand Marketing Manager - Lifestyle and Trends has emerged with a leading FMCG company based in Berkshire. The successful candidate will contribute to developing and implementing marketing strategies to drive the business forward; working with leading agencies to deliver innovative culturally relevant campaigns to drive brand affection and performance. This role will provide hybrid working.

Client Details

Our client is a global player in the FMCG industry.

Description

The successful Brand Marketing Manager - Lifestyle and Trends will be responsible for;

Developing and implementing innovative marketing strategies to drive brand affection and performance.
Conducting market research and analyse trends to identify new marketing opportunities.
Collaborating with agency partners to deliver market-leading innovative brand and social campaigns.
Monitoring and reporting on the effectiveness of marketing campaigns.
Project managementProfile

The successful Brand Marketing Manager - Lifestyle and Trends should have the following expertise;

Experience in a brand and/or marketing management role within an FMCG arena; with a passion for trends, culture and lifestyle.
Strong knowledge of marketing principles and strategies.
Excellent communication and leadership skills.
The ability to think strategically and creatively.
Hands on experience in agency management, ATL communications planning and brand activation projects. Job Offer

An exciting opportunity to work with a leading FMCG business on new and innovative campaign ideas