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Social Media Executive

Commutable from: Dorchester / Weymouth / Wool / Charminster

£27k + Great Benefits

VR/10415

A fantastic opportunity has arisen for a skilled social media professional to join a well-established organisation in the travel and leisure sector.

The Social Media Executive will take ownership of the social first content and be a key part of their wider marketing campaigns. Bringing the brand to life through engaging content to charm the audience.

If you have a flair for creative storytelling, a good understanding of social media platforms, video editing software, and scheduling tools, then this is the role for you! You will also need a keen eye for design, strong copywriting skills, and excellent organisational abilities to juggle deadlines.

Role and responsibilities:

* Develop and execute a dynamic social media strategy that drives organic growth and engagement across all major platforms.

* Create high-quality content (copy, photography, and graphics) for the group’s social media pages.

* Manage and curate the content library to ensure it’s always fresh, relevant, and reflective of the company brand identity.

* Collaborate with external marketing agencies on paid social media campaigns, ensuring alignment with the company brand goals.

* Craft engaging, creative copy for email campaigns that resonate with Waterside’s audiences.

* Support the Marketing Manager with campaign planning and execution.

* Present campaign ideas and performance results to internal teams, showcasing the impact of your work.

* Capture and produce captivating photos, videos, and graphics that tell the story visually.

* Monitor and analyse social media performance, regularly reporting on key metrics.

* Implement organic advertising campaigns to drive awareness and bookings.

Skills and experience required:

Essential

* Proven experience using social media platforms to drive brand engagement.

* Strong written communication skills with the ability to craft compelling stories.

* Good organisational skills to manage multiple projects in a fast-paced

* The confidence to work independently and as part of a collaborative team.

* In depth understanding of social media platforms, video editing software, and scheduling tools.

* A full driving license and access to your own vehicle, as travel between Dorset and Cornwall will be required.

* A passion for travel, hospitality, and creating memorable experiences.

Desirable

* Creative writing that brings your ideas to life.

* An eye for photography

* 2+ years of experience in marketing, with a focus on social media