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Zachary Daniels Recruitment are partnered with a leading multi-channel retailer, on the appointment of a Head of CRM & Loyalty to be based in the North Wet (hybrid working).

With a strong commitment to growth and innovation, we are looking for a talented Head of CRM & Loyalty to lead our clients customer relationship management strategy and drive the business to new heights. This is a big opportunity for someone to lead with impact, conviction and confidence whilst working for a high performing senior leadership team.

As the Head of CRM & Loyalty, you will be responsible for overseeing and managing the evolution of the CRM and Loyalty strategy across all channels. You will lead a large, dedicated team of professionals and work closely with various departments to enhance customer engagement, loyalty, and retention. This role offers a unique opportunity to make a significant impact on the business by leveraging data-driven insights and innovative CRM tactics.

Key Responsibilities in the position of Head of CRM & Loyalty include:

Leadership & Team Management: Lead, mentor, and develop a team of CRM professionals, fostering a culture of collaboration and continuous improvement.
CRM Strategy Development: Develop and implement comprehensive CRM strategies to improve customer acquisition, engagement, and retention across all channels.
Data Analysis & Insights: Utilise data analytics to understand customer behaviours, preferences, and trends. Translate these insights into actionable plans to enhance customer experiences.
Multi-Channel Coordination: Ensure seamless integration and consistency of CRM initiatives across online and offline channels, including email, SMS, social media, and in-store experiences.
Customer Journey Optimisation: Identify opportunities to enhance the customer journey, improving satisfaction and driving long-term loyalty.
Performance Monitoring: Set KPIs and metrics to measure the effectiveness of CRM campaigns and initiatives, providing regular performance reports to senior management.
Collaboration & Stakeholder Engagement: Work closely with marketing, sales, IT, and other departments to align CRM strategies with overall business objectives.

To be considered for the position of Head of CRM & Loyalty you will offer the following:

Proven experience in a senior CRM role, ideally within a multi-channel retail environment.
Track record of driving innovation and transformation
Exceptional communication and influencing skills
Strong leadership and team management skills, with experience leading large teams.
Demonstrated ability to develop and execute successful CRM strategies.
Proficiency in CRM tools and platforms, data analytics, and customer segmentation.
Excellent analytical, problem-solving, and communication skills.
A customer-centric mindset with a deep understanding of customer journey mapping and lifecycle management.
What's in it for me?

* A competitive salary and benefits package.
* A dynamic and supportive work environment.
* Opportunities for professional growth and career advancement.
* The chance to work with a talented and passionate team in a thriving industry.

BBBH31220