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PPC Specialist

-Bury/Hybrid

-£28-40k

Our client is a leading distributor of fuels, lubricants and environmental services across the UK. They have a digital team of 11 and are on the lookout for 2 new PPC Specialists. You'll be a key player in shaping and executing digital strategies across a broad range of accounts and sectors.

This role is an exciting offering with the chance to manage multiple PPC accounts, providing an agency feel, whilst being in-house.

Responsibilities of the PPC Specialist:

Plan, create, and manage PPC campaigns across Google Ads and Microsoft Ads
Identify and analyse high-performing keywords to optimise campaigns and align with business objectives.
Create compelling ad copy and design effective landing pages to enhance user engagement and conversion rates.
Track key metrics such as CTR, CPC, CPA, and conversion rates to assess campaign effectiveness and make data-driven adjustments
Allocate and manage budgets across campaigns to ensure efficient spending and maximum ROI.
Conduct A/B tests on ad creatives, bidding strategies, and landing pages to continually improve campaign outcomes.
Regularly assess competitor PPC strategies to identify trends, opportunities, and areas for improvement.
Provide regular performance reports and insights to the senior PPC team, highlighting key trends and actionable recommendations.
Work closely with the broader marketing team to ensure PPC efforts align with overall marketing strategies and goals.
Keep up with the latest PPC trends, tools, and best practices to maintain a competitive edge in the market.What you'll need to be successful in the role:

1-2 years of PPC experience either agency or in-house.
Experience in Google Ads, Microsoft Ads, and Google Analytics.Desirable

Understanding of Excel and/or Google Sheets and Tag Manager.
Understanding of tools, such as Hotjar, Microsoft Clarity or Lucky Orange.
Experience with Lead Gen & E-Commerce accounts.

Agency benefits:

Competitive salary
Hybrid working (3 office days of your choice).
25 days plus bank holidays
Free Parking
Career development and training

If you're interested in this role, please click 'apply' or get in touch with Liv Grant @ KRG