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Are you a digital marketing specialist looking for your next role?

We are looking for a Digital Marketing Specialist for our client, based in Altens, Aberdeen.

Salary is negiotable and dependant on experience.

The Digital Marketing Specialist will support the delivery of our client's digital marketing strategy. You will develop, implement and manage marketing campaigns that promote the company's service offering and brand awareness within the digital space to support the company's overall strategy for the Energy Transition. Reporting to the Marketing & Communications Manager, this role will be responsible for taking ownership of our digital marketing activities including website, social media and bespoke marketing campaigns. This will include the development and implementation of content appropriate to specific platforms, in addition to tracking, analysing and reporting on the effectiveness of overall campaign performance.

Your Responsibilities

* Develop, implement and manage digital marketing campaigns across multiple channels including website and social media. * Collaborate with internal stakeholders to develop and optimise digital marketing materials in line with stakeholder requirements. * Manage and optimise the company's social media presence including content scheduling, audience engagement and performance tracking. * Conduct market research and stay up-to-date with digital marketing trends and best practice. * Monitor and analyse campaign performance using Google analytics and provide actionable insights and recommendations. * Support in the development and maintenance of the Company website, ensuring content is fresh and relevant. * Sourcing and creating a consistent range of engaging and business / industry-relatable social media and website content. * Ensure social media campaigns are integrated into the Company's website and internal company communications as relevant. * Support the development and implementation of SEO strategies to improve organic search rankings and drive website traffic.

For more information, please contact Sarah at Major Recruitment Aberdeen.

INDFS