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B2B Campaign and Product Marketing Lead (Hybrid)

SFR Recruitment Solutions are very excited to being working on this Product Marketing Lead opportunity based in the West Midlands.

Our client is a leading brand and manufacturer of products that have kept our homes and businesses safe and secure for many years.

Can you bring your marketing expertise to the team? Our client has created a collaborative culture that empowers you to build a career you can be proud of.

What you would do as our B2B Campaign and Product Marketing Lead

The B2B Campaign and Product Marketing Lead will oversee the strategic development and execution of marketing campaigns to drive product awareness, customer acquisition, and revenue growth. The ideal candidate has a strong background in both product marketing and campaign management, with a deep understanding of customer behaviour, market trends, and performance metrics. This exciting role will be integral to this small, fast-paced department that works across the portfolio of residential brands.

This role is hybrid, 3 days working from office, 2 days from home.

You would also:

Develop, plan, and execute integrated marketing campaigns that align with product launches and business objectives.

Monitor campaign performance, adjust strategies as needed, and optimize for key performance indicators (KPIs) such as lead generation, conversions, and engagement.

Own the development of product positioning, messaging, and go-to-market strategies.

Collaborate with product teams to translate technical product features into customer-focused benefits and value propositions.

Collaborate with creative and content teams to develop assets (landing pages, videos, ads, etc.) for campaigns and product marketing initiatives.

The skills and experience you need:

Has extensive experience in product marketing, campaign management, or a related role.

Has proven track record of successfully launching products and driving growth through integrated marketing campaigns.

Has strong analytical skills with the ability to interpret marketing data and metrics.

Has exceptional project management and organizational skills.

Has excellent communication and interpersonal skills, with the ability to work effectively across teams.

What’s on offer, from our client.

We’re passionate about providing amazing opportunities and benefits, so you can continue and progress a lifelong career with us – here’s what we have to offer:

Learning and career development opportunities, whether it’s online learning, management training or enhancing your skills.

A competitive salary and incentive schemes.

A dynamic working environment with a good team spirit where personal development and growth are highly encouraged.

If you are interested in this position, please contact SFR Recruitment Solutions.

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