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Are you passionate about food and technology? Do you thrive on the thrill of innovation and crave a dynamic work environment? Alfen is thrilled to partner with a cutting-edge company that’s transforming kitchens worldwide. Join their team and be a part of a culinary revolution! We're seeking enthusiastic, creative, and driven individuals to help push the boundaries of what’s possible in cooking technology. If you’re ready to combine your love for tech with a passion for delicious, perfectly cooked meals, this is the place for you!

Key Responsibilities:

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Lead Lifecycle Marketing: Spearhead the execution of comprehensive lifecycle marketing strategies, crafting strategic initiatives for every stage of the customer journey, from onboarding and discovery to product usage and sales & marketing campaigns.

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Innovate Customer Engagement: Conceptualize and implement creative ideas to nurture prospects and existing customers, driving significant improvements in lifetime value (LTV), return rates, conversion rates, and average order value (AOV).

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Nurture and Retain Customers: Execute robust marketing strategies that foster re-engagement, upsell opportunities, retention, loyalty, and referrals using a mix of email, SMS, web personalization, and refer-a-friend tools.

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Personalise Marketing Efforts: Develop advanced email automation and content personalization strategies by leveraging user behaviour, activity data, and industry insights to deliver tailored experiences.

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Drive Brand Ambassadorship: Implement impactful initiatives to convert customers into passionate brand ambassadors, optimising key metrics for conversion and engagement.

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Optimise Marketing Campaigns: Build and test well-researched hypotheses, conduct A/B tests, and optimise segmentation, channels, and messaging to drive continuous improvements and achieve campaign goals.

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Leverage Customer Data: Maximise the value of first-party customer data through personalised website experiences and sophisticated email flows, enhancing user engagement and satisfaction.

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Collaborate on Content: Partner with the in-house content team to brainstorm and create compelling creatives for the website, shop banners, in-app offers, and various digital platforms, ensuring consistency and high engagement.

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Craft Compelling Copy: Generate engaging and persuasive copywriting concepts and recipe drafts that inspire users to cook more frequently and explore new culinary possibilities.

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Engage in Content Creation: Collaborate effectively with the content team to develop visually appealing and engaging creatives, ensuring alignment with brand standards and enhancing overall marketing efforts.

Requirements:

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3+ years of hands-on experience with Braze (or similar ESP) in a high-growth eCommerce company.

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Proficiency in referral and loyalty marketing.

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Strong understanding of GDPR and other relevant policies impacting customers.

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Focus on growth, with robust analytical skills for data-driven decision-making, including optimization and A/B testing methodologies.

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Passion for understanding customer personas and crafting relevant messaging to influence creative teams.

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Excellent problem-solving skills with a creative and innovative approach.

Benefits:

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Potential for flexible working arrangements after passing the probationary period.

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Annual bonus.

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Additional perks.

If you’re excited about joining a company at the forefront of cooking technology and eager to make a real impact, apply now and let's revolutionise the culinary world together