Digital Marketing Specialist

Aberdeen, Aberdeenshire
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We are looking for a Digital Marketing Specialist to join our team at Hydrasun and drive our digital marketing efforts.

Reporting to the Marketing Manager, this role will involve managing our digital marketing activities across various platforms and campaigns to enhance our brand awareness and support our Energy Transition strategy.

The ideal candidate will have a Digital Marketing Qualification, proven experience in marketing, proficiency in digital marketing tools such as Google Analytics and Google Ads, and a strong understanding of SEO best practices. Additionally, excellent communication skills, attention to detail, and the ability to work under pressure are essential for this role.

Responsibilities will include creating and managing digital marketing campaigns, collaborating with internal stakeholders, overseeing social media presence, conducting market research, and analyzing campaign performance to provide valuable insights.

If you have the qualifications and skills required to excel in this role, we want to hear from you! Apply now and be part of a dynamic team driving digital marketing innovation in the Energy industry.

Essential Experience, Qualifications and Competencies

* Digital Marketing Qualification

* Demonstrable experience in the Marketing industry as a Digital Marketing Coordinator, Digital Marketing Strategist or a similar role

* Experience in Content Management System development

* Experience within social media management and content creation

* Ability to provide excellent customer service to relevant Stakeholders

* Proficiency in digital marketing tools and platforms including Google Analytics, Google Ads, Google Tag Manager and email marketing software

* Strong understanding of SEO best practice and SEO tools.

* Intermediate knowledge of Microsoft IT Packages

* Intermediate knowledge of graphic design packages

* Excellent verbal and written communication skills

* Excellent attention to detail and recognition of the importance of accuracy

* Ability to work under pressure to deadlines and to execute a brief

* Excellent organisational skills

* Ability to organise and prioritise own workload

Desirable Experience, Qualifications and Competencies

* Marketing Qualification

* Relevant experience in a marketing role within the Oil & Gas industry

* Experience in Craft CMS

* Experience in LinkedIn Campaign Manager

* Experience in Cookiebot, Hubspot and Issu

* Experience in Canva

* Experience in Adobe InDesign

* Experience in Hootsuite, HTML

Responsibilities include but are not limited to:

Develop, implement and manage digital marketing campaigns across multiple channels including website and social media.

Collaborate with internal stakeholders to develop and optimise digital marketing materials in line with stakeholder requirements.

Manage and optimise the company’s social media presence including content scheduling, audience engagement and performance tracking.

Conduct market research and stay -up-to-date with digital marketing trends and best practice.

Monitor and analyse campaign performance using Google analytics and provide actionable insights and recommendations.

Support in the development and maintenance of the Company website, ensuring content is fresh and relevant

Sourcing and creating a consistent range of engaging and business / industry-relatable social media and website content.

Ensure social media campaigns are integrated into the Company’s website and internal company communications as relevant.

Support the development and implementation of SEO strategies to improve organic search rankings and drive website traffic.

Provide general administrative and co-ordination support to the marketing function, ensuring accuracy and attention to detail on all associated marketing and communication documentation.

Support the Marketing and communications department with traditional marketing activities e.g. campaigns, conferences, hosting company visits.

Our Benefits:

Company pension

Cycle to work scheme

Employee discount

Free parking

Gym membership

Health & wellbeing programme

Life insurance

On-site parking

Private medical insurance

For more information regarding this vacancy please contact our recruitment team on (phone number removed).

We respectfully request no Agency submissions

Job Info
CV-Library logo
Job Title:
Digital Marketing Specialist
Company:
CV-Library
Location:
Aberdeen, Aberdeenshire
Salary:
Competitive
Posted:
Sep 6th 2024
Closes:
Oct 7th 2024
Sector:
Marketing
Contract:
Permanent
Hours:
Full Time
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