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Customer Marketing Specialist
 
Job Summary: Join a global organisation as a Customer Marketing Specialist, supporting the Customer Marketing Manager in driving innovative business development and trade marketing initiatives. This role focuses on developing impactful marketing strategies to boost customer loyalty, support sales growth, and improve the business of retailers.
 
Key Responsibilities:

Develop and execute B2B and B2B2C marketing initiatives to drive sales growth for key Passenger and Commercial customers.
Collaborate with the sales team to implement business development strategies across online and offline channels.
Identify and propose affinity marketing opportunities aligned with company brand values.
Support the development and execution of marketing activities, events, and POS materials for retailers.
Manage external agencies, ensuring smooth execution of marketing plans within budget and agreed KPIs.
Monitor and analyze the effectiveness of marketing activities and competitor strategies.
Provide coaching and support to account managers and key customers to implement marketing solutions.
Ensure brand consistency and adherence to company marketing guidelines and code of conduct Qualifications & Experience:

Professional qualification in marketing or related field (preferred).
Experience in B2B, B2B2C, and retail/trade marketing.
Strong communication skills, both written and verbal, with attention to detail.
Proven experience in business development and customer marketing.
Ability to manage multiple projects simultaneously and work proactively.
Agency management experience is a plus.
Occasional weekend customer events with overnight stays (time off in lieu)