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The role will be responsible for delivering market-leading customer contact strategies, communications and campaigns across the entire lifecycle, from prospect conversion through to customer in-life engagement, renewal and advocacy.

Client Details

Financial services business in London who are looking for an interim Marketing Manager (Consumer)

Description

* Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.

* You'll deliver campaigns end to end from ideation through to setting up journey flows, data extensions and deployment.

* Defining and tracking key performance metrics; working with the team to manage campaign performance

* Applying test and learn methodology to optimise results.

* Scoping new pilots, initiatives and capabilities.

* Inspiring, motivating and supporting the wider team to think, act and deliver their best to execute the strategy.

* Collaborating with and managing stakeholders and agency partners.

* Feeding into the budget tracking process and defining annual budget requirements.

Profile

Ability to create marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention

Proven successful experience in developing segmented, personalised, and tailored email campaigns

At least 5+ years experience working with Salesforce Marketing Cloud or a similar campaign management tool

Experience of directing and managing agency support

Excellent written and spoken communications skills

Experience of preparing and managing budgets

Demonstrable experience in sharing expertise to up-skill other team members

Demonstrable experience in achieving targets/results

Job Offer

12 month FTC
Salary up to 60k
ASAP start
London based - 3 days a week in the office
Reporting into the Senior Marketing Manager