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Customer Relationship Manager – Aylesbury

Job Description
Our client, a prestigious and rapidly growing care provider, is seeking a Customer Relationship Manager to support a luxury nursing home in Aylesbury.

What we are looking for…
…a proactive, dynamic, and compassionate Customer Relationship Manager to lead resident engagement, community outreach, and business development for this prestigious home. The successful candidate will build strong relationships with prospective residents, their families, and local community stakeholders, ensuring our client’s brand is recognised as the provider of choice in Aylesbury and beyond.

This role is pivotal in driving occupancy, building a thriving community, and establishing the nursing home as the leading choice for luxury care in the area.

Benefits & Salary:
• Salary: Up to £50,000 per annum, DOE.
• Hours: 40 hours per week, 5 days out of 7 (flexibility required).
• Location: Aylesbury.
• Career Growth: Join a forward-thinking organisation with ambitious expansion plans, offering genuine opportunities for career progression.

Key Responsibilities:
• Managing Enquiries & Resident Onboarding: Work alongside the Home Manager to develop a pipeline of potential residents, ensuring smooth enquiry management from initial contact to contract completion. Oversee the onboarding process, ensuring a warm and seamless transition for new residents.
• Achieving Occupancy & Business Targets: Support the Home Manager in meeting key commercial goals, including occupancy targets, income generation, and strategic business planning. Identify additional revenue opportunities and innovative ways to attract new residents.
• Community Relationship Building: Develop partnerships with key stakeholders such as local healthcare providers, charities, and community organisations to enhance the home’s reputation and referral network.
• Marketing & Brand Promotion: Work closely with internal teams to implement a marketing and PR strategy that strengthens brand awareness. Identify opportunities for media coverage, events, and networking to boost visibility and credibility.
• Social Media & Content Management: Manage the home’s online presence, including social media platforms, ensuring engaging and relevant content that showcases the exceptional care and community spirit within the home.
• Event Management: Organise and deliver local community events, networking opportunities, and open days to attract potential residents and build relationships with key community partners.
• Brand Representation: Act as an ambassador for our client’s brand, attending external events and ensuring the home is positioned as the top choice for luxury nursing care in Aylesbury.

Skills, Experience & Personal Attributes:
• Proven experience in a similar role (2-4 years preferred), ideally within the healthcare, luxury hospitality, or senior living sector.
• Strong business development and sales skills, with a track record of achieving commercial targets.
• Excellent interpersonal and communication skills, with the ability to build and maintain relationships with a wide range of stakeholders.
• Knowledge of care home operations and senior care services is advantageous but not essential.
• Experience in event planning, social media management, and marketing strategies.
• Passionate, creative, and results-driven, with a ‘can-do’ attitude.
• Ability to work flexibly, including occasional weekends and evenings.

This is an exciting opportunity to be part of a leading luxury care provider – apply today to make a meaningful impact