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Our client is a leading online retailer specialising in toys and games, offering an exciting and affordable range for families across the UK. As they continue to grow, they are looking for a Website & eCommerce Manager to oversee their website performance, manage their Amazon marketplace, and lead their migration to Shopify, ensuring a seamless transition and long-term success on the platform.

Role Overview
As the Website & eCommerce Manager, you will be responsible for managing the day-to-day operations of their website and Amazon store. A key part of this role will be leading the migration to Shopify, ensuring a smooth transition with minimal disruption to sales and customer experience. You will drive website optimisation, marketplace performance, and eCommerce growth, making data-driven decisions to enhance user experience, increase conversion rates, and grow online revenue.

Key Responsibilities

Shopify Migration & Website Management

* Manage the full migration to Shopify, ensuring a seamless transition from the current platform.

* Work with developers and third-party agencies to set up, test, and optimise the Shopify store, ensuring all integrations function correctly.

* Ensure data migration (products, customer accounts, order history, and content) is accurate and secure.

* Oversee the ongoing management, updates, and development of the Shopify store post-migration.

* Ensure Shopify analytics and reporting are set up correctly to track key performance metrics.

Amazon Marketplace Management

* Manage and grow their presence on Amazon UK, with potential expansion into international marketplaces.

* Work with the Agency to manage product listings, titles, descriptions, bullet points, and A+ Content to improve visibility and conversion rates.

* Work with internal teams and suppliers to ensure all products are correctly listed, priced, and in stock.

* Analyse agency performance.

* Ensure compliance with Amazon policies and proactively resolve listing issues, account health alerts, and customer feedback.

eCommerce Strategy & Growth

* Manage the product catalogue, ensuring accurate product listings, categorisation, and pricing.

* Collaborate with marketing, buying, and logistics teams to maximise online sales opportunities.

* Lead on-site merchandising strategies to highlight key products, seasonal trends, and promotions.

SEO & Performance Marketing Support

* Ensure the Shopify site is optimised for organic search (SEO) implementing recommendations from agency.

* Work with the marketing team to optimise landing pages, product pages, and content for paid campaigns.

* Monitor key website and Amazon performance metrics such as bounce rates, add-to-cart rates, conversion rates, and checkout abandonment.

Analytics & Reporting

* Track and analyse Shopify sales data, customer behaviour, and advertising performance using Google Analytics (GA4), Shopify Analytics, Amazon Seller Central, and Looker.

* Provide actionable insights to improve user engagement, conversion rates, and revenue growth.

* Report on KPIs such as website conversion rates, Amazon sales performance and customer retention.

Platform & Vendor Management

* Manage relationships with Shopify developers, website development agencies, Amazon account managers, and third-party marketplace service providers.

* Oversee integrations with key tools such as payment gateways, review platforms, CRM, Shopify apps, and personalisation software.

Requirements

* Proven experience in eCommerce, website management, and Amazon marketplace management.

* Hands-on experience managing a Shopify migration and running a Shopify store post-launch.

* Hands-on experience managing an Amazon Seller Central account and handling compliance issues.

* Knowledge of Google Analytics (GA4), and Amazon analytics tools.

* Familiarity with Shopify apps third-party integrations

* Data-driven approach with the ability to interpret insights and drive continuous improvement.

* Strong project management and problem-solving skills