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Ventus is working with a growing consultancy business, with a primary focus on innovative projects across the offshore renewables industry, to appoint a Marketing & Business Development Associate.

This role will be based out of Aberdeen, with frequent travel to our client’s HQ in Bristol.

Key Responsibilities

Digital Marketing:

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Maintain and update the company's WIX website.

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Manage and create content for the company's LinkedIn pages.

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Operate CRM tools like Hubspot for email communications to prospects and existing clients.

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Monitor and analyze KPIs such as content engagement, website engagement, click-through rates, and sales pipeline metrics.

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Prepare internal weekly, monthly, and quarterly marcom reports.

Business Development:

Manage the front end (digital prospecting and qualification steps) of the sales pipeline.

Engage in direct client email and phone/teams communication to qualify incoming leads.

Actively manage the sales pipeline – engaging inhouse subject matter experts to engage with prospects to support lead-conversion

Prepare internal weekly, monthly, and quarterly marcom reports.

Expected Deliverables:

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Up-to-date Digital Content: Regularly updated content on the WIX website and LinkedIn pages reflecting the latest company achievements, services, and news.

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Monthly Marketing Reports: Detailed analytics on website engagement, content engagement metrics, click-through rates from LinkedIn and the website, and other relevant KPIs.

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Efficient Sales Pipeline Management: A well-maintained and organized CRM system (Hubspot) showcasing clear progression of leads through the sales funnel.

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Marketing Communication: Weekly and monthly email communications sent out to sales prospects and existing clients without delays.

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Lead Qualification: Timely identification and categorization of qualified leads for the Commercial Manager.

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Automated Reporting Systems: Establishment and maintenance of systems that generate weekly, monthly, and quarterly business development reports.

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Content Calendar: A forward-looking content calendar to guide content creation efforts, ensuring consistent and relevant content delivery.

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Conferences and Events: Support participation at events, organize presentation and stand material, logistics, attendance at events, networking, post event analysis.

Skills and Experience

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Relevant professional experience working in B2B sales, business development and marketing role.

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Background or experience gained in engineering, marine-energy or renewable energy industry advantageous.

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Experience with WIX or similar website platforms like WordPress.

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Familiarity with CRM tools, particularly Hubspot or Salesforce.

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Proficiency with email marketing platforms like Hubspot or Mailchimp.

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Proficiency with Microsoft products, Teams, One Note, Word, Excel