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Senior CRM Executive - Ecommerce
Up to £45,000 + Benefits
London | Hybrid
An exciting opportunity has arisen with a rapidly growing eommerce fashion brand that’s making waves in the industry. Passionate, bold and full of energy, this exciting brand is on a mission to become one of the biggest brands in the UK and they’re on the lookout for a Senior CRM Executive to join their fast-paced team.
About the Role:
In this role, you’ll lead the brand’s CRM and retention strategy, owning the process of customer engagement across multiple channels. From email marketing to SMS campaigns and direct mail, your ability to manage and optimise these touchpoints will directly impact customer retention and revenue growth. This is a hands-on, results-driven role where you’ll need to use your expertise in Klaviyo to build targeted, high-performing campaigns and ensure the community stays connected and loyal.
Responsibilities will Include:
* Manage and optimize the brand’s CRM database (Klaviyo).
* Create engaging email templates, automations & SMS campaigns to boost engagement and retention.
* Drive sign-ups and retention for the subscription service.
* Oversee direct mail campaigns to re-engage lapsed customers.
* Develop targeted strategies for high-value customers to maximise long-term revenue.
* Analyse campaign performance and provide insights to senior management.
* Implement retention strategies to build customer loyalty.
What will you need to have?
* A minimum of 2 years experience working in CRM, retention, or lifecycle. marketing, ideally for a fashion, lifestyle or beauty ecommerce brand.
* A pro in using Klaviyo for creating effective email flows, segmentation and tracking campaign performance.
* Proven ability to design and execute engaging email, SMS and direct mail campaigns.
* A creative yet data driven mindset – knowing what makes customers tick and the ability to translate insights into action.
* Proactive, hands on and results driven attitude.
* Willingness to work from the Central London office 4 x days a week.
Why Apply?
Our client is all about promoting healthy work-life balance and making work enjoyable! They offer a generous holiday allowance of 28 days plus bank holidays and the culture is highly social, with monthly team drinks, office celebrations and regular fun company events!
For more information, please contact Angelina @ Golden Fox Recruitment on (phone number removed) for an informal chat about the role!
Similar Job Titles: Customer Relationship Management Executive, Digital Marketing Executive, Customer Loyalty and Retention Lead, CRM & Loyalty Manager, Senior CRM Executive, CRM & Retention Executive, CRM & Loyalty Executive, Retention Marketing Executive, Customer Relationship Management Specialist