Login to Apply

WEBSITE MARKETING MANAGER / HYBRID / LONDON - MINIMUM 2 DAYS PER WEEK IN THE OFFICE / UP TO £50,000 & GREAT BENEFITS 

Fantastic opportunity for an experienced Website Marketing Manager to join a growing, international organisation. Excellent pay, hybrid working and great benefits package.

The Website Marketing Manager will be responsible for transforming our website's performance and maximising conversion rates to elevate the digital marketing maturity for WEX in EMEA & APAC. The primary focus will be on improving the user experience, A/B testing, and implementing international web strategies to increase online conversions. The Website Marketing Manager will play a crucial role in driving digital success for our company across our International markets, partnering with a team of marketing experts in acquisition and retention.

This role encompasses the full web optimisation and CRO spectrum. The goal of the Website Marketing Manager is to optimise our web domains and to increase on-site conversion rates that drive qualified inbound leads that convert into long-term customers for WEX and partner brands by leveraging knowledge of web optimisation, CRO and AB testing. This role is data-driven and analytical with a strong bias for action.

What’s on offer?

Highly competitive salary between £46000 - £50000 (Dependent on experience)
Annual company bonus
37.5 hour week – Monday to Friday no evenings or weekends
Hybrid working (Minimum 2 days per week in the London Bridge Office)
Industry leading pension scheme
25 days plus bank holiday – with the opportunity to purchase additional holidays
Life assurance
Income protection
Discount & perks platform
Employee wellbeing
Employee and corporate events calendar throughout the year
Key Responsibilities of the Website Marketing Manager:

Guardian and owner of the web real estate for WEX across EMEA and APAC, for WEX Inc & Esso Card and other campaign pages, ensuring all content positions WEX as an industry leading FinTech brand, that simplifies the business of running a business 
Develop and implement digital web strategies to optimise website performance and enhance the user experience
Plan and independently execute A/B and multivariate testing to improve website functionality and conversion rates, whilst reducing friction and dropout from digital journeys (acquisition and servicing) 
Publishing website content across commerce, campaigns and informational sections
Align our web real estate to the brand purpose and reflect a seamless user experience with consistent visual identity 
Monitor and report on key performance indicators (KPIs) related to web conversion and optimization, using analysis and insight to identify hypotheses for improvement
Run and project manage web migration or consolidation projects when required
Collaborate with cross-functional teams to implement web optimization initiatives
Liaise with US teams to exchange best practices and ensure a global approach of our web domains and test and learn agenda
Stay up-to-date with industry trends and emerging technologies in CRO
Skills & Experience:

Previous experience in website management, optimization and CRO, preferably in a B2B finance or technology organisation or agency
Hands-on proficiency in running A/B testing while maximising the use of web analytics tools
Proficient using smart CTAs and smart form features to optimise for lifecycle stage and progressively profile our leads
Experience with various Content Management Systems (CMS); adding and updating on-site content (Wordpress)
Experience with CRM systems is essential incl. experience working with Salesforce and Pardot
Proficient understanding of SEO and how to optimise web pages for maximum organic search visibility
Bachelor’s degree in marketing or a similar field
Experience of working in multiple European countries and handling translations
Language skills (English plus one or more of the following languages: French, Dutch, German, or Italian) both written and verbal would be highly desirable
Experience of working with Google G Suite, Adobe Creative Cloud, Salesforce / Marketing Cloud desirable
What’s Next?

If you feel that you have the necessary skills to be our new Website Marketing Manager then please APPLY TODAY for immediate consideration