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Digital Marketing Manager
Croydon - Hybrid working - 2 days pw in the office

Digital Marketing Manager needed for an award winning organisation based in Croydon, South London, who are looking to employ an experienced Digital Marketing Manager to collaborate with multiple internal teams to ensure digital is at the heart of every campaign and project. As Digital Marketing Manager you will have a proven, broad experience across key digital disciplines and platforms, including SEO/PPC, social media (both paid and organic), paid media, analytics, and insight.

The salary expectation for the successful Digital Marketing Manager:

* £45,000 - £50,000 per annum + benefits: including hybrid home working/2 days per week in the office

Some of the main duties of the Digital Marketing Manager will include:

* Develop a customer-centric marketing strategy to increase online traffic, sales, and generate positive ROI.
* Work closely with the Company's digital agency to manage and optimise Google AdWords, Bing Ads, and Facebook Ads PPC campaigns, as well as native advertising campaigns.
* Manage and optimise paid social campaigns with hands-on experience, even if not personally carrying out campaigns.
* Oversee organic social media strategies and initiatives.
* Optimise the website following SEO best practices.
* Design content plans and collaborate with content writers to meet deadlines.
* Analyse performance using web analytics services (e.g., Google Analytics) and ensure effective reporting is in place.
* Write proposals, test roadmaps, and campaign reviews for presentation to senior managers.
* Collaborate with internal stakeholders to ensure key launches and promotions are supported.
* Build partnerships/relationships with online media (journalists, bloggers, etc.) for additional online visibility.
* Stay updated with the latest digital marketing trends/technologies.
* Lead, mentor, and develop team members in their knowledge, skills, and execution of digital marketing.
* Manage both external agencies and internal teams effectively to ensure cohesive execution of digital strategies.

In order to be the successful Digital Marketing Manager and have a chance to gain such an exciting opportunity you will ideally need to have the following:

* 3+ years of experience in digital marketing with an emphasis on running large and complex campaigns.
* Experience in digital marketing management.
* Experience in leading and developing a team.
* Proven track record in PPC and SEO.
* Proven track record in Google AdWords, Google Analytics, LinkedIn, Twitter, Facebook, Instagram.
* Hands-on experience in managing paid social campaigns.
* Experience in organic social media strategies.
* In-depth knowledge of marketing technology, keyword research tools, programmatic platforms & social advertising technology.

This really is a fantastic opportunity for a Digital Marketing Manager to progress their career. If you are interested please apply as soon as possible as this position will be filled quickly so don't miss out!

Services advertised by Gold Group are those of an Agency and/or an Employment Business.
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