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Regional Sales Manager

Are you a dynamic leader with a passion for driving sales and developing high-performing teams?

At Crown Paints, we are looking for a Regional Sales Manager to lead and inspire a team across Scotland and Northern England. If you thrive in a fast-paced environment, excel at building client relationships, and are eager to shape strategic sales growth, we want to hear from you.

What do you want to contribute to and be involved in?

• Strategic Sales Growth: Drive revenue and exceed targets by developing and executing innovative sales strategies. Identify new business opportunities while strengthening existing customer relationships.

• Team Leadership: Lead, manage, and mentor a team of Key Account Managers and Contractor Specification Managers. Foster a high-performance culture that delivers results and encourages professional growth.

• Account Management Excellence: Cultivate and maintain strong relationships with key trade customers, including independent merchants, decorating centres, and wholesalers. Ensure customer satisfaction and drive long-term brand loyalty.

• Business Development: Identify, pursue, and secure new business opportunities. Convert leads into lasting partnerships and establish Crown Paints as the supplier of choice.

• Market Insight & Strategy: Stay ahead of industry trends and competitor activity. Use market intelligence to refine sales tactics and identify areas for growth.

• Commercial Acumen: Manage pricing structures, negotiate contracts, and oversee promotional initiatives to optimize profitability and market share.

• Cross-Functional Collaboration: Partner with marketing, technical, and operational teams to deliver tailored, customer-focused solutions. Align efforts to ensure seamless execution and superior service delivery.

• Performance Analytics: Track, analyse, and report on sales performance. Use data-driven insights to continuously improve strategies and outcomes.

What are we looking for?

• Proven track record in a B2B sales environment, preferably withing paint, coatings, trade or construction. However please apply if you are an expert in a different sector!

• Excellent communication skills with the ability to build relationships with groups and individuals

• Experience managing and developing regional teams

• IT proficient specifically in Microsoft Office and digital sale tools