Category Marketing Manager

Leeds, West Yorkshire
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Our client are looking for additional support in category to manage top 4 grocery retailers (with both current and new products) . To do this, we need to support the retailers with a data driven, category-led rationale. You will work closely with sales and NPD to develop a clear category strategy and drive an innovation agenda .

Key Accountabilities & Responsibilities

· Establish a clear category strategy for business to facilitate broader distribution growth in the customer base (to cover recommended range line up, distribution targets, price/pack architecture, promotional support, and competitor targets)

· Establish relationships and co-ordinate the purchasing of relevant market data (eg. Kantar, Nielsen, IRI etc.)

· Translate data into ongoing reporting for the management team to enable them to understand competitor, and category performance in more detail

· Work directly with category managers at the top 4 retailers to input into their category strategy

· Support sales and marketing with contributions to retailer presentations and present directly to retailer buyers where required

· Support a range rationalisation project with the objective of establishing a core range of products to drive business growth forward

· Support the NPD process via category trend analysis, sell in presentation support and recommending commercial targets for new products

The Successful Applicant

Skills and Experience Required:

· Strong track record at Category/ Manager level

· Experience working in food

· Experience working directly with top 4 grocery retailers

· Self-starter and ability to operate autonomously

· Ability to influence and advise internal and external senior stakeholders

Must Have:

Full driving licence & own car

This is mostly an office based role in Leeds with 4 days in the office

Job Info
CV-Library logo
Job Title:
Category Marketing Manager
Company:
CV-Library
Location:
Leeds, West Yorkshire
Salary:
£55000 - £65000 Per annum
Posted:
Oct 11th 2024
Closes:
Nov 11th 2024
Sector:
Other
Contract:
Permanent
Hours:
Full Time
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