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Paid Digital Media Lead
Our digital channels are key to how we engage our supporters and reach people affected by blood cancer. We are growing our Digital Marketing team and have ambitious plans for the future, to engage with 75% of people affected by blood cancer and increase our investment to £15 million per year by 2027/28.
We are looking for a paid media specialist with hands-on experience of managing and executing paid social ad campaigns. You’ll be working closely with teams across the organisation to provide the most efficient advertising solutions and ultimately deliver on their campaign objectives.
We are looking for someone who is ambitious, can take initiative and determined as you will not only be involved in planning and delivering fundraising and engagement campaigns but supporting our mission teams in making sure our support services are reaching those who need it the most, the impact of our research is known to our audiences and that we are reaching key political influencers with our messaging so that we can improve the outcomes for people affected by blood cancer.
Key Responsibilities
Planning:
·Create paid media strategies that deliver tangible results and align with campaign, team, and organisational goals.
·Set KPIs for our advertising activities and ensure we’re delivering against them.
· Work with the digital marketing team and stakeholders to produce comprehensive marketing plans that align with email and organic social activity.
·Work with the Creative Services Team and Content Producer to develop engaging advertising assets.
·Identify new opportunities and have an awareness of competitor offerings, providing recommendations and embedding testing in our marketing plans.
Delivery:
·Execute and optimise paid social media campaigns to deliver against our headline strategic goals and objectives.
·Manage advertising campaign budgets and adjust as needed.
·Make data-driven decisions and continuously improve and refine performance.
Reporting:
· Monitor campaign metrics and work with the Digital Insights Manager and Analyst to produce campaign reports and evaluations.
· Identify performance changes and new trends and communicate them to the campaign leads.
Stakeholder Management:
· Provide training, support and mentorship to team members and others across the organisation.
· Educate and inform stakeholders about digital media trends, tools, and best practices, fostering a deeper understanding and appreciation of digital media’s role in achieving organisational objectives.
· Manage relationships with external agencies and vendors, ensuring effective collaboration and timely delivery of high-quality digital media content and campaigns.
· Actively gather and incorporate feedback from various stakeholders to continuously improve and optimise digital media plans, strategies, and executions.
· Provide comprehensive and transparent updates on digital media performance to stakeholders, highlighting key metrics, insights, and areas for improvement.
General Responsibilities:
· Provide monthly paid media spend reconciliation for the Finance team.
· Support the Senior Digital Marketing Manager with the development and implementation of the digital marketing strategy.
· Support with digital marketing administrative tasks and improving our ways of working.
Skills, Knowledge and Expertise
* Proficiency in social media advertising, particularly Meta, YouTube, TikTok and LinkedIn
* Good working knowledge of analytics platforms and using insight for campaign optimisation
* Excellent communication skills, with the ability to articulate campaign strategies, performance insights, and recommendations clearly to internal stakeholders
* Understanding of PPC advertising, particularly Google and Microsoft Ads
* Good interpersonal skills and the ability to build strong working relationships with colleagues and external agencies and suppliers, working with and balancing the needs of multiple internal stakeholders simultaneously
* Willingness and ability to lead continuous and iterative ways of working built around test and learn
* A detail-oriented approach with an emphasis on accuracy
* Ability to provide clear creative direction and asset guidance, accounting for platform best practices
* Ability to consider barriers users might face in using our products and services, and use this insight to make sure they are accessible to everyone
* Fluent with digital collaboration tools to meet, share and collaborate with colleagues
* A positive attitude to technology, insight and data, including an enthusiasm to use new technologies and ways of working to deliver team/individual objectives
* Understanding of personal data under the principles of GDPR
FLEXIBLE WORKING & OUR BENEFITS
We welcome conversations about part time working, job shares, and all forms of flexible working right from application stage. You can get in touch with us if you want to ask us anything about flexible working.
Benefits: We think our benefits are brilliant, and the majority start from day 1. These are just a few of them:
* 30 days annual leave PLUS bank holidays
* Generous pension scheme and Life Assurance
* Enhanced maternity, paternity and adoption leave, as well as study leave and a day off to move house
* Wellbeing is a priority for us, we offer a wide range of individual and team support in our Wellbeing Hub
* Our Academy is our in-house Continued Professional Development (CPD) learning and development programme, including an internal mentoring scheme. We have organisation-wide focus days, which are days set aside for you to focus on your own development, without being interrupted by emails and meetings.
* Cycle to work and season ticket loans
* Opportunity to take sabbaticals
Location: Working agile means we changed from having a culture where people are expected to be in the office from 9am to 5pm to one where we’re much more focused on what they deliver. We've built a positive culture where autonomy, trust, wellbeing and flexibility allow us to recruit and retain the very best people. We recognise that teams still need to come together regularly to develop relationships and strengthen collaborative working. Therefore, for the majority of roles, your contractual place of work will be one of our offices. The expectation for how often you will be required to attend the office is outlined in the job profile and will be discussed with you. Details about our hybrid and agile working approach (including how travel expenses work) can be found on our website.
HOW TO APPLY
We ask you to send us a CV and cover letter. In your cover letter, we'd like to know why you're interested in working with us at Blood Cancer UK. It's also helpful if you tell us why you think you are a great candidate for this role based on the skills, knowledge and expertise section above. Your cover letter doesn't have to be too long, 1-2 pages is ideal. Please don't add photos or graphics to your CV, as we use blind shortlisting at this stage of the process.
Full details about our recruitment processes, including how we use blind shortlisting and what to expect at each stage of the process can be found on our website. Sometimes we close our vacancies early, usually because we have had a lot of great applicants, so we’d always encourage you to apply early rather than wait until the deadline.
WHY WORK AT BLOOD CANCER UK?
We're the 9th best charity in the UK to work for according to Best Companies 2021!
We started because of Susan, we’ll get there because of you.
Blood Cancer UK was started by one family who lost their daughter, Susan, to blood cancer, and that history and sense of family continues to shape who we are today. When you join Blood Cancer UK, you don’t just become an organisational employee – you become part of a collaborative community dedicated to funding research into beating blood cancer that includes some of the most inspiring people you’ll ever meet.
And we’re not that far away from beating blood cancer. We’re confident we can do it within the next generation, and this makes us hugely ambitious and gives us a sense of real urgency. It also means we’re changing quickly as an organisation as we constantly challenge ourselves and strive to become more and more effective. This pace of change means working here isn’t for everyone. But if you’re excited by the chance to work in a fast-paced, agile and supportive environment with the focus and ambition to beat blood cancer this could be the place for you! We focus on results rather than time spent at a desk, so we deliver more for people affected by blood cancer.
Blood Cancer UK offers the chance to work for and with people affected by blood cancer, and the opportunity to advance your career and develop your skillset whilst taking on exciting new challenges and making your mark