Marketing Specialist

Bath, Somerset
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Our client is a well established tech business and they are now seeking an enthusiastic and hands-on Marketing Specialist to join the growing team. The ideal candidate will have hands-on experience and a proven track record in digital marketing, with strong skills in content creation, analytics, and campaign management.

Responsibilities:
 AI-Assisted Content Creation: Utilise AI tools (e.g., ChatGPT) to create and personalise content for marketing campaigns, ensuring it aligns with our brand, audience, messaging and tone of voice
 Google Suite Expertise: Support marketing efforts through the use of Google Ads, GA4 (Google Analytics), and Google Tag Manager to track performance and provide insights
 Campaign Collaboration: Work closely with internal and external partners to implement, refine, and optimise our marketing
 Analytics & Reporting: Monitor campaign and website performance using data analysis tools, generate detailed reports, and provide actionable recommendations for improving outcomes
 Audience Targeting: Assist in developing and refining audience targeting strategies, ensuring our message reaches the right audience segments
 Stay Updated: Keep up with digital marketing trends, tools, and best practices to ensure strategies remain effective and up-to-date

Experience:
 Demonstrable experience in digital marketing, campaign management and
performance reporting
 Proficiency in Google Ads, GA4, Google Tag Manager, and other relevant digital marketing tools
 Experience using AI tools like ChatGPT to streamline and personalise content creation
 Analytical mindset, with the ability to generate insights and recommendations from
campaign data
 Knowledge of SEO and SEM principles
 Familiarity with LinkedIn as a preferred platform for digital marketing and campaign
execution

Interviews are ongoing so apply now

Job Info
CV-Library logo
Job Title:
Marketing Specialist
Company:
CV-Library
Location:
Bath, Somerset
Salary:
£35000 - £40000 Per annum
Posted:
Oct 16th 2024
Closes:
Nov 16th 2024
Sector:
Marketing
Contract:
Permanent
Hours:
Full Time
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