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Skill/Experience/Education MandatoryContent design Ability to define, design, and create content-focused user experiences, such as frameworks and patterns that help content scale, ensure quality, and deliver information for specific user needs and markets. Craftsmanship Ability to make design decisions that result in a coherent product, platform, or user experience, including the ability to question and assess execution, craft, longevity, and scale of designs. Data-driven design Ability to analyze information, draw conclusions, generate alternatives and solutions, and evaluate outcomes. This includes the ability to use data to add value to business planning and strategies. Design sensibility Ability to make design decisions that increase intuitive use and comprehension, which may be based on relevant research, trends, and the appropriate application of the Google brand and voice. Industry & interactive technology Knowledge of the changing landscape of the industry, product areas, other key players, and/or markets, which may include technology trends and issues that affect how users interact with software systems. Information architecture Ability to contextually structure, organize, and disclose information in a way that helps users navigate through a complex task or discover the information they're looking for. Presentations Ability to prepare effective presentations in content and function, and to speak competently to the level of the audience. Product design Knowledge of product design principles and user-centric processes. Product development lifecycle Knowledge of the overall process for developing products. This includes knowledge of the roles and responsibilities of engineering and other functions, major phases, checkpoints, and deliverables. This also includes the ability to identify common issues and considerations for delivering a product. Software systems thinking Ability to analyze situations or problems at the system level or from a broader technical or organizational perspective. This includes the ability to consider how factors or components in a system interrelate and work over time within the context of larger systems. Storytelling Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in. UX research methodology Knowledge of principles and methods for defining and measuring UX, and the ability to adapt UX research methods to the appropriate user interface and platform. UX writing Ability to craft intuitive user-facing language, effective information hierarchy, and scalable frameworks that appeal to and guide a diverse global audience while also adapting to the needs, voice, tone, and constraints of the product at hand. User behavior Knowledge of behavioral characteristics of users and their goals with regards to the problem being solved. This includes the knowledge of how user behavior informs product design and development