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Marketing Director
Location: Oxford
Salary: £66,150 per annum
Hours: 38.75 hours per week (all year round), 08:15-17:00, Mon-Fri with one hour (unpaid) lunch
Our client was founded in 1480 by William of Waynflete and is one of the country’s leading independent day schools. It is situated in an enviable location at the heart of Oxford beside the River Cherwell.
The school will celebrate its 550th anniversary in 2030. The current generation of MCS staff and pupils wish to ensure that they shape a School that is able to flourish for at least another half millennium, and hopefully many more beyond. There are around 970 pupils, boys 7-18 and Sixth Form Girls, and 300 staff who learn and work on the school’s central Oxford site.
The Role
The School is seeking to appoint a Marketing and Communications Director. This is a full-time appointment, reporting to the Bursar, and will play a crucial role in promoting the College School to current and prospective parents and students, prospective staff, feeder schools, the local community and the wider public to encourage engagement with the school. This role also involves direct line management of the Digital Marketing Manager.
The successful applicant will work on all aspects of the Marketing & Communications Strategy. He/she will work alongside, and closely with, the Registrar and Admissions team to support them during seasonal peaks. The Admissions team will likewise support marketing activity at busy times.
Key Responsibilities
This list is not exhaustive and there may, within reason, be additional items, which the candidate will be asked to undertake:
* The implementation of the Marketing & Communications Strategy to ensure effective promotion of the college school to key audiences
* Provide strategic oversight of the School’s website, with responsibility for its evolution, update and accuracy. Writing news stories and producing content to maximise SEO.
* Using Google Analytics to monitor conversion rates, analyse and improve user journeys and assess the effectiveness of digital marketing campaigns
* Production of the school's print and online materials, including the Admissions Information, Open Day programmes, Newsletters, Sixth Form Curriculum booklet, Bursaries booklet, Extra-Curricular Activities Booklet and Views from the Bridge
* Managing the school’s extensive photo and video library, including the acquisition of new photography and video across all areas of the school and chaperoning photographers and videographers
* Managing the school’s social media accounts, including Facebook, Twitter, Instagram and LinkedIn and ensuring a timely response to comments and messages
* Managing the school’s print and online advertising campaigns, and overseeing the schedule to ensure assets are supplied on time
* Liaison with the school’s PPC agency and execution of search advertising
* Assisting the Admissions team with Open Events – both in person and virtual -, supplying them with promotional materials and providing additional hands-on support during busy times
* Overseeing the Marketing Officer in his management of press cuttings portfolio via Coverage Book software
Skills required
* Proven experience of marketing in education or a similar field
* Highly skilled communicator with management experience of developing marketing and communication strategies and campaigns for diverse audiences.
* Understanding of current practices and principles of all aspects of marketing, specifically digital and website.
* Strong social media and digital skills, including knowledge of WordPress or a similar CMS. A working understanding of Google Analytics, Google Ad Manager and Google Tag Manager would be desirable but not essential
* First rate organisational skills, including the ability to manage multiple projects on deadline and within budget
* Strong people skills (all ages)
The Candidate
The successful candidate will ideally have demonstrable experience in a similar role and any experience gained within an educational environment will be highly desirable, but this is not essential.
The ideal candidate will possess/have:
* Demonstrable success of developing and implementing successful PR, marketing and communications plans
* Inherent feel for the highly competitive independent education environment
* Strong digital skills, manage and report on the performance of the website, social media and all digital activity.
* Experience of using social media and growing multiple platforms
* Develop strategic relationships with key internal and external stakeholders and to work well in a team environment
* Managerial and leadership experience including responsibility for line management
* A high level of self-motivation, forward thinking and adaptability
* An exemplary attention to detail and to working to high standards and to best practice
* A flexible approach to working hours according to the needs of the School
To Apply
If you feel you are a suitable candidate and would like to work for this reputable college, please click apply to be redirected to their website to complete your application.
Closing Date: Midday, Friday 27 September 2024
Interview Date: Thursday 3 or Friday 4 October 2024