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Marketing Director

Location: B3 2TA

Salary: £80,000 - £100,000

Working hours: 37.5 hours a week

Please note that this role is fully office-based, Monday to Friday, therefore right to work in the UK is a requirement.

Reporting to Chief Executive Officer

Do you have previous experience as a Marketing Director, with the ability to lead a creative team to strict deadlines? If so, TeacherActive are looking for someone like you.

The role of a Marketing Director:

Creating, developing and implementing TeacherActive’s marketing strategy to deliver the required results across the TeacherActive, Home Classroom and My-Progression brands.
Overseeing all areas of the marketing and creative services departments. This may include digital, direct marketing, print marketing, media marketing, social media marketing, market research and collaboration with external agencies.
Further developing the corporate brand and being responsible for the brand guidelines in line with business strategy.
Taking responsibility for ensuring TeacherActive complies with current marketing and copyright regulations as well as accepted professional standards, policies, procedures, and legislation.   
Leading a team to create all the visual and written content required to improve business and the brands.
Analysing key marketing performance metrics and using tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to formulate actionable insights for the marketing team.
Formulating unique insights to understand the customer from a marketing perspective.
Using marketing insights to contribute towards the overall business strategy.
Managing and organising digital campaigns across the academic year.
Ensuring constant improvement of social media engagement.
Overseeing the development of the website as a central source of information, optimising SEO to drive traffic, engagement and conversations.
Optimising lead generation and PPC investment.
Constantly improving TeacherActive’s marketing processes and systems to drive efficiencies.
Ensuring high quality and regular blog content, thought leadership articles and PR is released
Conducting regular research and analysis of competitors.
Monitoring wider market trends to ensure all potential advertising avenues are explored.
Undertaking analysis of all marketing initiatives, share learnings with the team and apply learnings to improve future plans, to improve customer experience and ROI.
Providing regular updates to the Board- on timelines, deliverables, performance and market analysis
Proactively working with third parties and external stakeholders.
Briefing employees on current marketing goals, campaigns and other relevant information.
Aligning the team to TeacherActive’s culture.
Recognising employee achievements and encouraging excellence in the work environment.
Working to ensure all staff receive the best possible development.
Evaluating team and individual performance, providing feedback and coaching as appropriate.
Interacting with internal customers on a regular basis to ensure high levels of satisfaction and to act on feedback.
Managing business plans and budgets, allocating funds, and defining financial objectives.
Adhering to high ethical and professional standards.
Reflecting on your own performance to continually improve your knowledge, skills and development.
Key skills/experience required:

Previous experience as a marketing director.
A proven track record of exceeding growth and targets.
Evidence of recruiting and developing high performing teams.
The ability to drive strong activity levels.
Strong customer service skills.
A high standard of written and oral communication skills.
Outstanding organisation skills and strong attention to detail.
Intermediate computer skills.
TeacherActive Benefits:

28 days annual leave plus bank holidays (increasing with length of service)
Extra day annual leave on your birthday, plus a life admin and paid charity day
Work from home allowance 
Private healthcare
Company run functions that celebrate success 
Champagne Fridays
If this role could be of interest, please apply directly!

India Buchanan - Head Office

 / (phone number removed)

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