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Senior Marketing ExecutiveBased at: Cricklade, SwindonPackage: Annual Salary £35,000-£40,000 (dependent on experience), plus Bonus and other company benefits Hours of work: Monday to Friday, 9am to 5pmThe Senior Marketing Executive Role This is a great opportunity for a proactive individual to become involved in all aspects of B2B marketing activity.   Whilst there is a strong focus on content creation, copywriting and digital marketing, this varied role allows you the opportunity to become involved in social media, video creation, internal comms, photography, events and more. This a hands-on operational position that has the potential to significantly impact the overall success of the business.   Working alongside the Marketing Manager, you’ll play a key role in helping to generate new enquiries and business for a fast-growing group of companies. You’ll have direct input into the strategy and direction of marketing across the business, alongside responsibility for devising, managing, and executing marketing projects from start to finish.   With all marketing activity handled in-house, you’ll also be required to collaborate with various areas of the business, including design teams, technical, sales, and management to understand and improve the customer journey. The role also requires some travel to different sites around the UK.   This newly created position is an exciting and varied opportunity and would suit a creative and self-motivated individual. The successful candidate will possess a solid background and/or understanding of marketing, preferably (but not essentially), from a B2B perspective.  Senior Marketing Executive Key Responsibilities
Generation of ideas and plans for marketing several different brands and business entities.
Travel to different sites throughout the UK as appropriate to liaise with stakeholders and maintain awareness of activity and opportunities.
Researching, writing, and creating website content including blogs, product pages, news articles, downloadable guides etc. suitable for B2B audiences and that adhere to company styles and tone of voice.
Creation of supporting literature including datasheets, emails, social posts etc.
Planning and implementing automated email follow ups to engage sales prospects.
Ensuring that applicable content is well optimised for SEO and conversions.
General keyword, user intent and competitor research to identify trends and opportunities.
Engaging with key stakeholders in the business (including designers, sales teams, management etc.) to ensure messaging is accurate and be aware of new products, projects, and opportunities.
Manage and implement organic social media strategy.
Creating video content, including scripting, filming, editing, and uploading to various channels (YouTube, Facebook etc.).
Photography of products, plus editing to optimise for web and print use.
Creating internal comms including company newsletters, event posters, signage etc.
Collaborating with the wider Group marketing team to communicate plans and objectives.
Management, qualification, and reporting on new enquiries generated by web activity.
Involvement with planning events and presence at tradeshows.
Ensuring brand consistency across all platforms, activities, and customer touch points.
Supporting sales teams with activity where appropriate. 

What you will bring The successful applicant will ideally meet with the following criteria… 
Strong content writing skills across both digital and offline.
Experience of marketing in a business to business (B2B) environment preferred.
A genuine interest in and understanding of SEO, Google, and other search engines.
Solid understanding of the principles of digital marketing.
Be able to think strategically to develop and implement effective marketing plans and campaigns.
Experience of HubSpot methodology advantageous but not essential.
Ability to absorb and retain information quickly.
Strong organisation skills and ability to prioritise and manage own workload.
A keen eye for detail to ensure all marketing materials are accurate, consistent, and error-free.
Ability to analyse data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions. 

Experience with the following software and systems would also be advantageous: - 
WordPress CMS.
Google Analytics.
Basic HTML useful but not essential.
Adobe Creative Suite preferred (particularly Photoshop and Dreamweaver, although Illustrator and InDesign also useful).
Microsoft Office 365.
Experience of email sending tools and/or marketing automation platforms also useful but not essential 

What you will get You will earn a competitive basic starting salary alongside a generous and achievable annual bonus scheme. Additional benefits you will receive include:  
Annual bonus scheme
23 days annual leave plus all public/bank holidays
Long service awards (10-40 years)
Contributory pension scheme
Free on-site parking
Employee Assistance Program (EAP) to support and advise with well-being and any issues 

Our Company GWP is a leading packaging manufacturer in the Southwest UK. You will become part of a business established over 30 years with a strong history of producing sustainable and environmentally friendly packaging. Being part of Macfarlane PLC (the UK's largest packaging distributor) and experiencing strong growth over the past three years, GWP can offer career progression opportunities for talented and hard-working individuals.How to apply/next steps We are working swiftly to find the best applicants and hope to hold local interviews ASAP. Please click ‘apply’ to submit your up-to-date CV. All applications will be acknowledged. If you haven’t heard from us within 2-3 weeks, please assume your application was unsuccessful.   We welcome and encourage applications from people of all backgrounds irrespective of your age, gender, disability, race, nationality, ethnicity, gender expression, religion, or sexual orientation. Should you require any specific support or adjustments during the recruitment process, please email our recruitment team directly.     NO RECRUITMENT AGENCIES PLEASE