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Job title : Senior Marketing Manager – Maternity Cover

Location : Tottenham Court Road, London

Salary : Circa £50,000 - £55,000 pa

Hours : Full time

Introduction

Are you a hands-on marketeer with a passion for driving brand awareness, lead generation, and long-term growth across EMEA? Join our dynamic team as a Senior Marketing Manager and make an immediate impact by shaping and executing our marketing strategy!

The Role

The Senior Marketing Manager bridges the strategic oversight of the Senior Leadership Team with tactical execution, working with the Marketing Campaigns Manager. This role is essential in developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and audience engagement across the EMEA region. You will actively manage and engage with multiple marketing channels, coordinate campaigns, and ensure alignment with our Global Marketing Strategy.

You will lead on

Lead Generation:

* Develop and implement regional marketing strategies aligned with that of the global marketing goals and UK sales team.

* Actively oversee the execution of marketing campaigns, ensuring they meet objectives and deliver measurable results.

* Conduct market research to identify new opportunities and adjust strategies based on competitive analysis.

* Foster lead generation activities which align to our long term growth plans.

Campaign Implementation:

* Plan and execute multi-channel marketing campaigns, including digital marketing, email marketing, social media, and events.

* Create visual campaign assets (Canva).

* Monitor and report on campaign performance, providing insights and recommendations for optimisation.

Brand Awareness and Amplification:

* Collaborate with individuals across business functions to support brand awareness and thought leadership.

* Develop and execute strategies to amplify the brand through content production.

* Carry out SEO best practices to enhance content visibility and improve search engine rankings.

Event Production:

* Plan and execute regional events, both in-person and virtual, to drive engagement and generate leads.

* Manage and perform admin duties around event logistics, including venue selection, vendor coordination, attendee communication and invoicing.

Who we're looking for:

Qualifications and Experience:

Essential:

* Bachelor's degree (or equivalent experience) in Marketing or a related field.

* Proven track record in executing successful lead generation strategies.

* Extensive experience with digital marketing, email marketing, social media, and event management.

Desirable:

* B2B marketing experience.

* Experience in the HR or the recruitment industry.

What's in it for me?

As a PeopleScout employee, you're set to gain so much from being part of our team, including:

* Time off to rest, recover or conquer items on the bucket list through our 27 days' holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 3 days

* Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme

* Other great flexible benefits such as a TechScheme, free mortgage advice, hybrid working model from our London office, and more

* Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement progress

* Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits or grab some great discounts at your local gym

* Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme

* A group of diverse, passionate people to socialise and build your career with

About us

PeopleScout is an industry award winner and leader in the development of best-in-class recruitment outsourcing and talent consultancy. Annually, we hire over 200,000 people for our client organisations from nurses to lecturers, from engineers to hotel cleaners. What sets us apart is our talent advisory heritage, this enables us to reframe, evaluate and assess how organisation and application behaviour can be modified and improved to deliver the very best talent for our clients.

We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity