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Our client is an exciting Global SaaS organisation who have a reputation of being a great place to work. They are seeking a dynamic Senior Marketing Analyst team leader for a 6 month contract with a strong possibility of becoming a permanent position. Hybrid role with 2 days a week in their superb offices in Victoria, London.

Skills

* 5+ years experience in a corporate marketing role

* Experience leading a team of marketing analysts / marketing scientists

* Strong proficiency in marketing analytics tools and technologies, such as Google Analytics, Adobe -Analytics, and marketing automation platforms.

* Advanced analytics techniques: expertise in regression models (e.g. ridge regression, Bayesian regression), time series analysis, forecasting + end to end Media Mix Marketing (MMM) ownership experience.

Duties

* Design and execute marketing campaigns: based on data-driven insights to increase customer acquisition, retention, and overall ROI

* Evaluate campaign effectiveness: adjusting strategies as necessary to achieve desired outcomes

* Gather and analyze data from various marketing channels, including digital advertising. This will involve the use of SQL/Python to access and lead the MMM process.

* Work with other marketing scientists and stakeholders to design and implement experiments to triangulate model impacts and improve accuracy of learnings.

* Stay abreast of industry trends, emerging technologies, and advancements in marketing analytics

Benefits

* 6 months contract leading to permanent position

* Hybrid role

* Global organisation

* Free Breakfast