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Job Title : Search & Digital Media Manager
Location : London
Salary : £45,000 - £55,000 pa
Introduction
Technology is rewriting the rules of talent acquisition – at speed. The battle for talent is now a battle of wits, expertise, risk-taking, creativity. Organisations want a partner who will help them outthink the competition. That partner could be you.
We are seeking an innovative Search & Digital Media Manager. The successful candidate will be responsible for leading the strategic planning, execution, and optimisation of various clients' digital marketing initiatives across search, paid social and programmatic media. This role is pivotal in driving the growth of clients' online presence and ensuring the effectiveness of search, social and digital media campaigns in achieving business objectives.
The Role
Reporting to our Strategy & Innovation Director, you will lead our Paid Search & Social Innovation agenda and oversee the management of digital advertising campaigns across Google Ads, Meta, LinkedIn, Twitter Ads, and programmatic networks, ensuring that all campaigns are aligned with strategic marketing goals. The successful candidate will analyse campaign performance, manage budgets, and adjust strategies based on data to maximise performance.
You will lead on:
Strategy
* Leading the strategic planning, execution, and optimisation of our client digital marketing initiatives across search, paid social and programmatic media.
* Develop and Execute Digital Marketing Strategies: Craft comprehensive digital marketing strategies that encompass search, paid social, programmatic, and other digital media channels to meet client objectives.
* Launch Agency Trading Desk: Lead the launch and operation of our in-house agency trading desk, integrating programmatic buying capabilities to enhance media purchasing efficiency and effectiveness.
* Innovate with Search: Implement new and innovative SEM strategies and tools to stay ahead of industry trends and optimise campaign performance.
Planning and Delivery
* Manage Digital Campaigns: Oversee the planning, execution, and optimisation of all digital campaigns, ensuring alignment with strategic goals and maximum impact on target audiences.
* Programmatic Offering: Develop and manage clients' programmatic advertising strategy and execution, ensuring it integrates seamlessly with other digital marketing efforts.
* Resource Allocation: Efficiently allocate resources across various digital marketing initiatives to achieve optimal results within budget.
Commercial and Reporting
* Budget Management: Administer the digital marketing budget, ensuring all expenditures deliver a strong return on investment and are within client financial plans.
* Performance Reporting: Regularly produce and review performance reports for digital campaigns, providing insights and recommendations for future action.
* Compliance and Best Practices: Ensure all digital marketing activities comply with industry legal and ethical standards, including data privacy laws.
Who we're looking for
We believe in the power of diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We seek individuals who resonate with our values of creativity, collaboration, and commitment to excellence.
You'll have a background in advertising, marketing or e-commerce, you'll be looking for an opportunity to build and enhance with Search and digital media. We want to meet a customer-focused professional, ready to make the most of the opportunities our fast-moving business offers.
You will need:
* Google Academy and Analytics Certification
* Meta Blueprint Certification
* Experience in managing Paid Search & Display campaigns.
* Experience in managing Paid Social Campaigns, including Facebook, Instagram, LinkedIn, Twitter, TikTok
* Experience with Digital Analytics and Reporting Tools: GA4, Google Tag Manager, and other analytics tools to measure and optimise campaign performance.
* Experience in Media Planning and Buying: Demonstrated ability in strategic media purchasing, including direct and programmatic channels.
* Experience dealing with customers or clients and pitch your ideas
* Strong communication and organisational skills
* Proficiency in Word, Excel and Outlook
* Ability to work as part of a team
* Ideally, you'll also have:
* Advanced Dashboards and reporting experience
* Basic JavaScript knowledge
What's in it for me?
As a PeopleScout employee, you're set to gain so much from being part of our team, including:
* Time off to rest, recover or conquer items on the bucket list through our 27 days holiday (+ 8 bank holidays) and our holiday purchase benefit where you can buy up to an additional 3 days
* Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme
* Other great flexible benefits such as a TechScheme, free mortgage advice, hybrid working pattern from our Tottenham Court Road offices - and more
* Look after your health and get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits, or grab some great discounts at your local gym
* A strong care for the community and planet with opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme
* Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement progress
* A group of diverse, passionate people to socialise and build your career with
About us
TMP Worldwide deliver outstanding, award winning employer branding and recruitment communications. As well as this, we provide attraction, sourcing and candidate management solutions for both commercial and public sector recruitment. We believe that employer brand underpins the whole candidate experience through the hiring process.
TMP is a part of PeopleScout, an industry award winner and leader in the development of best-in-class recruitment outsourcing.
We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Next steps / Call to action
If this sounds like you, we would love to hear from you. Click the apply button, and start your application today