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Job Title: Digital Marketing Manager
Location: Newcastle (Fully Onsite)
Salary: £30,000 - £35,000

PLEASE ONLY APPLY IF YOU LIVE WITHIN A REASONABLE COMMUTE FROM NEWCASTLE UPON TYNE AS THIS IS A FULLY ONSITE ROLE.

About the Role

My client is seeking a creative, and data-focused Digital Marketing Manager to join their team in Newcastle. This is a fully onsite role where you'll work directly with the department leader to support and execute key digital marketing initiatives that drive growth and engagement. This position requires a proactive individual who is passionate about data and results, with strong technical SEO and PPC expertise. The ideal candidate will have a B2C background and a proven track record in e-commerce marketing.

Key Responsibilities

Support Digital Marketing Initiatives: Work closely with the department leader to strategize and execute digital marketing campaigns, focusing on core marketing pillars.
Technical SEO: Conduct detailed technical SEO audits and implement optimizations to improve search visibility and site performance.
PPC Campaign Management: Develop, manage, and optimize PPC campaigns across various platforms, analyzing performance and driving cost-effective customer acquisition.
Email Marketing: Execute and analyze email marketing campaigns to nurture leads, improve engagement, and maximize conversions.
Lead Forensics: Utilize lead forensics tools to track, analyze, and optimize lead generation, identifying and capitalizing on opportunities.

Essential Experience and Skills

Technical SEO: Strong technical SEO skills with hands-on experience in optimizing websites for improved organic search visibility.
PPC Campaigns: Demonstrated experience in managing and scaling PPC campaigns with measurable success in a B2C and e-commerce environment.
Data and Analytics: Exceptional analytical skills with a data-driven approach to decision-making; experience with tools like Google Analytics, SEMrush, or similar.
B2C and E-Commerce Background: A solid background in B2C digital marketing and a strong understanding of the e-commerce landscape.

About You

Creative and Strategic Thinker: You bring fresh ideas and have a keen eye for innovation within digital marketing.
Data-Driven and Results-Focused: You are meticulous in analyzing metrics and driven to achieve results.
Proactive and Adaptable: Able to work independently and collaboratively, with a flexible approach to evolving priorities and campaign needs.

This role offers an exciting opportunity to make a real impact in a fast-paced, dynamic team. If you're passionate about digital marketing and thrive in a data-rich, results-driven environment, we'd love to hear from you!

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy